Web analytics Tools make it easy to monitor website traffic, understand user behavior and optimize it to convert visitors into customers. Here are the top 5 web analytics tools that you can use for your website.
Top Web Analytics Tools
Here are the top web analytics tools for your website.
1. Google Analytics
Google Analytics is one of the best web analytics tools that allow you to easily monitor your website visitors and get a lot more useful information such as their source, location, device, age group, landing page, and more.
It also has effective spam filter that discounts traffic from spam bots. Also, adding Google Analytics to your website allows you to easily integrate its data with other Google products such as Adwords and Search Console.
It also allows you to create custom reports and graphs that you can share with your team. Google Analytics Standard Version is completely free and suitable for most websites & blogs. It also has a paid version with more advanced features.
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2. Matomo (Piwik)
Matomo is a free and open source web analytics tool. It works on PHP/MySQL and tracks your website visitors, their attributes and behavior.
Matomo allows you to view distribution of visitors by social media, geo location, country, and even on a map. It also displays visits over time.
Just like Google Analytics, it allows you to setup & track goals, events, and funnels. You can even do A/B testing and configure heatmaps.
Matomo has quick configuration options for Ecommerce, Forms, and even media files. You can also create custom reports as per your requirements.
Its on-premise version is free to use while cloud-hosted one is paid.
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3. Adobe Analytics
Adobe Analytics is one of the most popular web analytics tool that allows you to pull data from multiple sources and not just websites. It is a robust platform for advanced users who want to work with multiple data sources from one place.
It supports web, marketing and customer analytics, and also omnichannel data collection and reporting. However, it is price is available by quote, meaning it is suitable for medium-large businesses.
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4. Crazy Egg
Crazy Egg is an affordable web analytics and heatmap tool that allows you to increase website traffic, drive more sales.
It enables you to create video recordings of how users interact with your website, understand where they spend more time, which buttons they click, and which page areas they scroll.
This helps you identify user pain points and optimize your website to improve conversions. It also allows you to do A/B testing and determine the most converting page variant.
Crazy egg also allows you to segment visitors as new, mobile and most active to help you separately understand their behavior. Its paid plans start from $24/month.
Crazy Egg is suitable for SMBs and startups.
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5. Open Web Analytics
Open Web Analytics is a free and open-source web analytics tool that allows you to easily track live site visits, referral, goals, funnels, events, and other key website metrics.
It also allows you to create heatmaps, and conversion rates. Open Web Analytics provides most of the web analytics features offered by other tools. However, it requires a little more effort in installation. Nevertheless, it well-documented and has many guides.
There are many web analytics tools available today. If you are small website, or a blog, then go for one of the free web analytics tools like Google Analytics, Matomo or Open Web Analytics. If you have multiple data sources and need advanced analytics, try Adobe Analytics.