grow sales with business intelligence

How to Grow Your Sales with Business Intelligence?

Your business is constantly producing data. But, what are you doing with it? If you’re not using Business Intelligence (BI) to gain insight into your sales, then you are missing out on a huge opportunity to grow your business even further! Business Intelligence is the procedural and technological infrastructure that collects, stores, and analyses the data generated by a company’s business activities. BI software can provide a central location for all of your data and convert spreadsheets into visual charts and graphs that will help lead you and make profitable decisions about the future of your business.  

In this blog, we’ll discuss how business intelligence solutions can improve how companies grow their sales.

Discover and concentrate on clients with better profitability

Business intelligence tools can help you identify the best clients and find new ones. With this data, you’ll be able to figure out who your most valuable clients are, so you’ll know exactly where they stand among other prospective customers when it comes to marketing techniques. You may also leverage your present customers as a valuable source of information for determining their relative worth to the company. 

Business intelligence is a powerful technology that enables organizations to concentrate their whole business on a single solution while also providing customer insights. For example, the company can track data from CRM and email marketing campaigns through their data management platform, which integrates all parts of marketing into one system for efficient analysis. 

Improve the precision of sales forecasts

Business Intelligence can answer questions like what you plan to sell and whom you will sell it, with information on future revenue. In time-sensitive circumstances, the more precise this information gets, the greater the commercial value. 

Marketing and sales organizations may enhance the accuracy of their projections by adjusting seasonal demand for products and slow-moving commodities utilizing business intelligence tools. When these insights are available, forecasting becomes much more manageable since time is saved obtaining data that may or may not be precise or full enough to make an educated prediction about future occurrences. 

Analyze the impact of your marketing campaigns

BI software may also aid in the planning, monitoring, and evaluation of marketing activities to determine which marketing campaigns are the most effective with clients. Budgets for various types of advertising may be moved around in this way to make them more successful while still delivering a good return on investment!  

Business intelligence (BI) has been around for decades, but it’s still a surprisingly powerful tool in the world of sales and marketing. BI can provide insights into customer behaviour, reveal the best channels to use for your business, or even predict what will happen months from now with great accuracy. If you haven’t already started using this invaluable data science tool, we recommend doing so as soon as possible! Ubiq is here to help you get up and running quickly by providing simple tools that take care of all the complicated stuff, such as gathering data sources, intelligently analyzing them, and then automatically generating useful reports about which customers are most likely to buy your products or services based on our predictions.

Also Read: Top 5 Benefits Of Business Intelligence


Sreeram Sreenivasan is the Founder of Ubiq. He has helped many Fortune 500 companies in the areas of BI & software development.