BI in Marketing

How BI Can Be Used in Marketing?

Business intelligence is about understanding the people who are buying your product, what they want to buy next, where they might be in their life cycle, and what else they may need from you down the road and the critical component in the marketing process.  Marketing experts have found that the most successful businesses use data-driven insights for everything from merchandising to brand building. 

Data offers insights into customer behaviour patterns and preferences across demographics, geographies and channels–giving marketers a better understanding of their customers’ needs to tailor messaging accordingly. This can help companies make more intelligent decisions about allocating marketing budgets by identifying opportunities with the highest ROI potential. 

This blog post will cover how BI tools can be used in marketing and what that means for your company’s bottom line. 

Better audience profiling and targeted demographics

We all know that there is no one-size-fits-all solution when it comes to marketing. A product or service may work well for one demographic but not another. So as a marketer, how do you find the best target audience? And what if your company has multiple products? 

Business intelligence solutions can help marketers customize their campaigns and content to reach the right audience with targeted demographics. Data may be organized into a multi-channel stream using business intelligence. As a result, you’ll be able to quickly design plans around these minor data points and imagine sound campaign conclusions. It helps companies understand where they should focus their efforts so they don’t waste money on audiences who won’t buy their products; it allows marketers to create more tailored messaging, leading to better customer retention rates.

Identify trends in consumer behavior

Business intelligence is on the rise, and companies are looking for ways to understand their customers better. With a complete picture of customer behavior, businesses can make informed decisions about reaching their target audience. For example, it can help you find trends in your customer’s buying habits, how they interact on social media, and what content generates the most buzz. You can then use that knowledge to optimize future campaigns and increase ROI.  

Optimized Marketing Campaigns

Marketers are always trying to figure out how to optimize marketing campaigns to reach consumers. First, of course, they want to know where they should spend their time and money to be effective, but it can be difficult when there are so many options available. This is because marketers have a lot of data at their fingertips that needs analyzing before any decision-making can happen. 

You may track and evaluate the performance of your campaigns in real-time using a business intelligence tool and even compare it to previous patterns. This comparison study aids you in determining how to reorganize your marketing resources and direct them toward promotional campaigns that provide the best return on investment. 

BI software is a powerful tool that can help you gain a competitive advantage in many ways. For example, you may choose to compare specific metrics, such as website traffic or social media engagement for newly launched products, or assess competitors’ marketing practices to see if your own marketing strategies could be improved. Tools like Ubiq Business Intelligence Software and PostgreSQL Business Intelligence enable you to analyze data, discover opportunities and challenges, and answer business questions by providing valuable insights from business data.

Bonus Read: How Business Intelligence Can Help E-commerce Business


Sreeram Sreenivasan is the Founder of Ubiq. He has helped many Fortune 500 companies in the areas of BI & software development.