Marketing dashboards make it easy to measure marketing performance, monitor marketing KPI metrics and get actionable insights. Here are the 3 Best marketing dashboard examples & templates you can use for your business.
What is a Marketing Dashboard?
Marketing dashboard is a visual presentation of key marketing performance metrics & KPIs to help you measure marketing performance of your strategy, channels, and even campaigns. Marketing dashboards allow you to easily monitor the key performance indicators against your goals, identify issues early and take action. Marketing dashboards are meant for marketing managers, VP marketing and CMO’s who can use them to get at-a-glance status of their business’ marketing performance.
Benefits of Marketing Dashboard
Here are the key benefits of marketing dashboards:
- Get at-a-glance status of marketing performance
- Single point of information
- Monitor campaign performance
- Analyze Channel ROIs
- Evaluate effectiveness of strategy
- Make better decisions
- Share insights with team and collaborate better
Bonus Read : Top 5 Dashboard Features for Business Dashboards
Top Marketing Dashboard Examples & Templates
Today, marketing is a sophisticated field that consists of multiple areas such as email marketing, social media marketing, content marketing, etc. So it is not enough to create a single marketing dashboard.
It is essential to build a general marketing dashboard to monitor the overall performance of your marketing campaigns, and individual dashboards for each type of marketing.
1. Marketing Dashboard
A general-purpose marketing dashboard makes it easy for marketing managers to get at-a-glance status of marketing performance across all marketing channels and campaigns from one place. It can contain summarized information about all marketing efforts being undertaken by your organization.
Here’s one of the marketing dashboard examples built using Ubiq.
Bonus Read : Financial Dashboard Examples & Templates
2. Email marketing dashboard
Email marketing dashboard is very useful for email marketers who want to track email marketing KPIs and metrics such as open rates, click rates, email bounce rate, unsubscribe rate, etc. across various email campaigns and customer segments.
Here’s an example of email marketing dashboard built using Ubiq.
Bonus Read : Top 5 Email Marketing KPI Metrics to Monitor
3. Social Media Marketing Dashboard
Social media has become an inevitable part of every business’ marketing strategy – whether they are online business or offline store.
Social media marketing dashboards allows social media marketers to track social media KPIs and performance metrics such as impressions, likes, shares, retweets, etc. to understand what posts get most engagement and what type of audience your social media pages are attracting.
Here’s an example of social media marketing dashboard built using Ubiq.
Bonus Read : Top 5 Social Media Marketing Metrics to Track
4. Content Marketing Dashboard
Content marketing is a powerful way to increase brand awareness, build an audience and get more leads for your business.
Content marketing dashboards enable bloggers and content creators to identify various sources of traffic to their content, and figure out what content resonates with readers.
Here’s a sample content marketing dashboard created using Ubiq.
Bonus Read : Top 5 Content Marketing KPIs and Metrics to Monitor
Hopefully, you can use the above marketing dashboard examples for your business.