how to build social media dashboard

How to Build Social Media Dashboard

Social media dashboards allow you to monitor social media reach and engagement for your business. It is suitable for marketers, digital agencies, business owners and even enterprises. In this article, we will look at how to build social media dashboard for your business.

How to Build Social Media Dashboard

Here are the steps to build social media dashboard for your business.

1. Understand Your Audience

Before you build social media dashboard, it is important to understand your target audience clearly. This will help you figure out what they are looking for, and how they will use your dashboard.

Different people have different requirements when it comes to social media metrics. For example, social media marketer will be looking to track daily/weekly number of likes and comments for their posts. On the other hand a social media manager will be interested in high level reach and engagement on a monthly basis.

You will need to vary the social media KPI metrics on your dashboard, depending on your target audience.

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2. What Social Media KPI metrics to track

Make a list of all social media metrics and KPIs that are relevant to your target audience. They may already be tracking some of these metrics on social media platforms, internal tools and even spreadsheets.

Also ask them what new metrics will help them do their jobs better. You will need to display all these KPI metrics on your social media dashboard.

Here are some of the key social media metrics tracked commonly

  1. Clicks – Number of clicks obtained from your social media posts
  2. Engagement – Number or comments and reactions such as likes, shares, etc to your social media posts.
  3. Impressions – Number of people who have seen your social media posts and ads.
  4. Website Traffic – Number of website visitors from social media platforms.
  5. Conversion Rate – Percent of visitors from social media websites that sign up or purchase your product/services.

Depending on your target audience, you will have to modify the granularity of information. For example, marketers will need to look at daily numbers, while managers will be interested in weekly/monthly stats.

Also read : How to Create Software Engineering Dashboard

3. Build Social Media Marketing Dashboard

Finally, you need to create social media dashboard to track and display metrics. There are 3 steps to build a social media dashboard.

First, you need to connect your data source to your dashboard software. For example, Ubiq allows you to connect to your data source, with just a couple of clicks.

Next, create social media metrics & KPIs that you want to track in your dashboards. For example, our drag & drop interface makes it easy to calculate KPI metrics and visualize them using charts, graphs & tables. Here’s an example of how to create charts & graphs without any coding.

Ubiq also allows you to write SQL queries, in case you have advanced reporting requirements.

Finally, share your dashboard with others using URLs, or display them on a widescreen TV for everyone to see. Here’s an example of a social media dashboard built using Ubiq dashboard software.

social media marketing dashboard

Hopefully, this article will help you create social media dashboard for your business.

Ubiq makes it easy to visualize data and monitor them in real-time dashboards. Try Ubiq for free.


Sreeram Sreenivasan is the Founder of Ubiq. He has helped many Fortune 500 companies in the areas of BI & software development.