There are many privacy-conscious people out there who use a VPN (Virtual Private Network) at home. But not everybody decides it is important to use a VPN at the workplace as well. In order to understand the importance of a VPN for big as well as small businesses, you must know exactly what is a VPN solution and why your online business needs one today.
The primary job of a VPN is to provide a secure connection from your computer to the websites you visit. A VPN enables you to connect to many IP addresses instead of being associated with only one IP address. This means that the country you live in doesn’t matter as internet browsing is not restricted anywhere.
Here, let’s get into the details of what is a VPN solution and why your online business needs one today.
What is a VPN and How Does it Work?
A VPN is a group of computers that are networked together over a public network or internet.
A VPN secures your computer’s internet connection so that all data that is being sent and received is encrypted and secured. It is also used as a technique for encrypting and securing communications while using an untrusted public network.
What a VPN does is to create a virtual encrypted tunnel between you and a remote server that is operated by a VPN service. It makes sure that all external internet traffic is routed via the tunnel and that ensures the security of your data.
Why Do Businesses Need VPN Solution?
If you are still thinking what is a VPN solution and why your online business needs one today, we have more data for you.
A VPN is a sure way to strengthen your security and access resources on a network that you are not physically connected to.
Businesses cannot do without a VPN. Here is what a VPN would allow you to do:
Develop and Improve Online Security
By providing a bank-standard level of encryption, a VPN makes sure that the messages that are passed between you and your team or information stored on your systems is made more secure.
This encrypted connection is of great use when you connect to the internet and work online while traveling. You are very prone to online thefts and viruses while working on public Wi-Fi networks. Since a VPN provides a secure and encrypted connection, you will be able to work and use the internet safely from any place in the world.
Connects to International Servers
The internet appears different in all countries. When you are targeting an international market, you must make sure that your website ranks well in searches in all your target countries.
By connecting you to many different international servers, a VPN allows you to browse the internet as though you were operating from that particular country. Hence, it enables you to keep a tab on keyword performance and also the way in which your online advertisements and commercials appear for your target customers across the globe.
Developing International Versions of Your Website
If you want to sell your product to an international audience, you might have to adapt your website to each individual audience. Using native language, currency and different pictures for each country will help you connect better with each audience and improve conversion rate. VPN enables you to check up on the way in which your website functions for each audience and make necessary changes.
Help Post on Social Media Without IP Banning
Some social media platforms block repeated posts from the same IP address. With a VPN, these websites are tricked into thinking that you are posting from a variety of different IP addresses.
Save Yourself From Price Discrimination
If you are shopping online from a different location than where the company (from whom you plan to buy the products) is located, you can be a victim of price discrimination. This happens when some companies charge different prices based on a customer’s location. Since a VPN tricks these websites into thinking you are operating from a specific country of your choice, you could get to buy the products at a much cheaper price and save your business a whole lot of money.
Wrapping it Up
A VPN is a must when you are traveling or working on an untrusted network. If we have been able to answer all your doubts regarding what is a VPN solution and why your online business needs one today, go ahead and get a VPN installed in your system right away.