Over the past few months, videos have assumed a lot more prominence on Facebook. You must have noticed how Facebook suggests “videos you may like” and also how videos occupy a much larger screen space than images and text posts. This is a great opportunity for business owners and marketers to use video content in their marketing strategy. However, it is can be time consuming to create videos using third party tools and equipments. Looks like Facebook has made it a lot easier to create as well as promote videos on its social platform.
Facebook Live is an amazing feature that enables users to broadcast live videos in real-time, without having to separately create videos and upload them to the social media platform.
Here are 5 Ways small businesses can use Facebook Live to promote their business and create an awesome customer experience.
1. Provide an Inside View of Your Brand
Videos provide a more engaging user experience than texts or even images. They provide a great way to give customers an insight into your brand, especially if you’re a brick-and-mortar store. You can use Facebook Live to convey what your store looks like, where it is located, what you sell, and who your customers are. If you run an office, you can also broadcast live videos of your workplace and employees, office events such as team outings & birthday parties. You can even live stream product demonstrations or AMA (Ask me anything) sessions with your employees. This will help your brand to establish a deeper connection with your target audience, get them excited to know more about your business.
2. Host Webinars & other events
We all know that well-planned and well-executed webinars are really effective. However, it’s time-consuming and costly to create and host a webinar, especially using today’s webinar platforms. With Facebook Live, you can easily organize and host a webinar, for free. In addition to webinars, you can also broadcast any other events (such as conferences) that you may be attending on behalf of your company.
You can also live stream from your booth at a tradeshow to give people a ring side view of events, as well as invite them to attend the show and meet you in-person. When you invite your audience, make sure to provide some incentive and engage your audience at all times.
3. Hold Q&A Sessions
Facebook Live is an awesome tool to conduct live Q&A sessions, or even interviews. Since the Q&A session happens in real-time, people are more likely to pay attention and ask more questions. Also, since it is live, there won’t be any scripted questions or answers, and this would only make your session more authentic in nature. You can immediately answer viewers’ questions and gain their trust.
On the other hand, it will also engage your viewers directly and encourage them to give you more honest feedback about your brand.
4. Launch New Products & Features
Typically, new product launches are exclusive affairs with the audience limited to members of the press and a few industry experts. However, recently, brands have realized that it is possible to drive a large amount of traffic by livestreaming product launches, and in fact turn them into valuable customers. Also, viewers are excited to get a behind-the-scenes look of your product and overall business, which is otherwise reserved for VIP attendees. So you can use Facebook Live to showcase your new product and explain all its key benefits & features.
Be as detailed as possible. You can even stream a few short demos and use cases to help viewers understand what your product does, what problem it solves and how to use it. As a bonus, you can also host a Q&A session after the product launch.
Similarly, businesses can also live stream major product updates and feature releases where you explain all the details and provide a demo that helps users understand how to use them and ask questions, if any.
5. Promote events
Small businesses can also use Facebook Live to promote their various events. Start by creating a Facebook post about your event, like a teaser, asking people to join your live stream for more details. Later, you can start a live stream providing all the details about your event. Also share an easy to remember URL about your event and ask your viewers to invite their friends, if they’re also interested. In fact, you can also live stream your actual event to your viewers and share exclusive details that are not available to press & media.
Although Live Streaming is not a new concept, it has become widespread ever since Facebook started supporting it. Being the biggest social media platform with over 2 billion users, Facebook makes it a lot easier to broadcast your videos to a large audience. This is great news for small businesses and brands who can include video livestreaming into their marketing strategy, product launches, customer support and more.
However, your live videos are only as good as the smartphone camera & microphone you use. So if your business permits, you should invest in more professional audio & video tools which will allow you to create high quality videos that are more engaging and drive more customers to your business.
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