{"id":8851,"date":"2020-03-25T09:27:00","date_gmt":"2020-03-25T09:27:00","guid":{"rendered":"https:\/\/ubiq.co\/tech-blog\/?p=8851"},"modified":"2025-08-11T04:57:34","modified_gmt":"2025-08-11T04:57:34","slug":"5-key-marketing-metrics-kpis-you-must-track","status":"publish","type":"post","link":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/","title":{"rendered":"5 Key Marketing Metrics &amp; KPIs you must track"},"content":{"rendered":"\n<p>Tracking Key Marketing metrics &amp; KPIs in a dashboard helps you monitor the performance of your marketing campaigns and do course correction quickly. However, if you don&#8217;t track the right marketing metrics you might get confused or even misguided. Although there are many types of marketing metrics here are the 5 key marketing metrics &amp; KPIs that matter.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#5_Key_Marketing_Metrics_KPIs_you_must_track\" >5 Key Marketing Metrics &amp; KPIs you must track<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#1_Daily_Traffic\" >1. Daily Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#2_Top_Converting_Landing_Pages\" >2. Top Converting Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#3_Top_Converting_Marketing_Channels\" >3. Top Converting Marketing Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#4_Leads_Generated\" >4. Leads Generated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#5_ROI_Return_on_Investment\" >5. ROI (Return on Investment)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Key_Marketing_Metrics_KPIs_you_must_track\"><\/span>5 Key Marketing Metrics &amp; KPIs you must track<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the 5 key marketing metrics &amp; KPIs you must include in a dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Daily_Traffic\"><\/span>1. Daily Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Daily traffic is one of the key marketing metrics and KPIs to track for every business. Here&#8217;s an example of what it looks like.<\/p>\n\n\n\n<p>Initially, you can track overall daily traffic to your website using a data visualization software<\/p>\n\n\n\n<p>As you gather more data, you must also track daily traffic by marketing channels. This will help you identify which marketing channels bring most traffic and improve your marketing strategy.<\/p>\n\n\n\n<p>You can also measure these growth marketing metrics &amp; KPIs every week, instead of every day, when your website is new.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Top_Converting_Landing_Pages\"><\/span>2. Top Converting Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every website has multiple landing pages, each targeting specific keywords and search phrases. However, not all of them can successfully attract and traffic. So it is essential you monitor overall traffic and conversion rates by landing pages so you can identify your top 5 landing pages, and promote them further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Top_Converting_Marketing_Channels\"><\/span>3. Top Converting Marketing Channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are multiple ways to get traffic to a website (e.g social media, seo, email marketing, etc). However, not all your visitors become customers. For example, you might find that although social media attracts more traffic than SEO, it has considerably less conversion rate. That&#8217;s why conversion rate is one of the most important product marketing metrics for every business.<\/p>\n\n\n\n<p>In other words, traffic that doesn&#8217;t convert is not useful. So it is important to find out which marketing channels convert most visitors so you can allocate more marketing budget and resources on them. Did you know <a href=\"https:\/\/www.thinkwithgoogle.com\/data\/marketing-metrics-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">89%<\/a> of marketers use KPI metrics to track campaign effectiveness? So track daily\/weekly website visitors for each marketing channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Leads_Generated\"><\/span>4. Leads Generated<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is not enough to attract website visitors, you must convert them into valuable leads. There are various lead gathering techniques available to today&#8217;s marketers. You can have a lead magnet for downloading e-assets such as e-books and white papers on your landing pages, or you can have the time-tested email subscription form on your blog. You will also have people signing up for your product\/service via your website.<\/p>\n\n\n\n<p>No matter how your business get leads, it is important to regularly monitor lead generation for each channel, with the help of a <a href=\"\/bi-solution\">BI reporting tool<\/a>. This will help you determine which lead generation methods are working, and which ones need to be discontinued.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_ROI_Return_on_Investment\"><\/span>5. ROI (Return on Investment)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ROI is one of the key marketing metrics &amp; KPIs to measure success of every business. It is a little difficult to measure ROI since you need to track the revenue growth KPIs due to marketing efforts and compare it with the corresponding marketing spend.<\/p>\n\n\n\n<p><strong><em>ROI (%)= (Revenue $ &#8211; Cost $) *100 \/ Cost $<\/em><\/strong><\/p>\n\n\n\n<p>To begin with, calculate the total ROI for your business, to determine if your overall marketing strategy is headed in the right direction. If your overall ROI itself is low, then you really need to try a different marketing strategy.<\/p>\n\n\n\n<p>Next, try to determine the additional revenue due to each marketing campaign, so you can track campaign ROI.<\/p>\n\n\n\n<p>Once you have been able to attribute revenue to their marketing channels, it is more useful to track ROI for each marketing channel. Then you can determine which marketing channels to continue and which ones to discontinue. For example, you might find that email marketing brings low-value customers but incurs high cost, while social media is a low cost channel that attracts high-value customers.<\/p>\n\n\n\n<p>There are many marketing KPI examples but the above-mentioned ones are the key marketing metrics and KPIs you must track for your business. Plot them on a marketing dashboard using a dashboard software like&nbsp;<a href=\"https:\/\/ubiq.co\">Ubiq<\/a>, as shown below and share them with your team.<\/p>\n\n\n\n<p>Hopefully, the above-mentioned key marketing metrics and KPI examples will help you improve your marketing campaigns and growth strategy.<\/p>\n\n\n\n<p>If you want to create business dashboards, reports &amp; charts, you can try <a href=\"https:\/\/ubiq.co\">Ubiq<\/a>. We offer a 14-day free trial!<\/p>\n\n\n\n<p>Also read:<br><a href=\"https:\/\/ubiq.co\/tech-blog\/what-should-be-included-in-a-dashboard\/\">What Should Be Included in Dashboard<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/top-sales-growth-kpis-you-must-monitor-regularly\/\">Top Sales Growth KPIs to Monitor Regularly<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-make-your-dashboard-look-professional\/\">How to Make Dashboard Look Professional<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing KPI metrics help you analyze marketing campaign performance. Here are 5 Key Marketing Metrics &#038; KPIs you must track.<\/p>\n","protected":false},"author":1,"featured_media":8853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[502],"tags":[592,563,564],"class_list":["post-8851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kpi","tag-kpi-examples","tag-marketing-kpis","tag-marketing-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Key Marketing Metrics &amp; KPIs you must track - Ubiq BI<\/title>\n<meta name=\"description\" content=\"Marketing KPI metrics help you analyze marketing campaign performance. Here are 5 Key Marketing Metrics &amp; KPIs you must track.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Key Marketing Metrics &amp; KPIs you must track - Ubiq BI\" \/>\n<meta property=\"og:description\" content=\"Marketing KPI metrics help you analyze marketing campaign performance. Here are 5 Key Marketing Metrics &amp; KPIs you must track.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/\" \/>\n<meta property=\"og:site_name\" content=\"Ubiq BI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ubiqbi\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-25T09:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T04:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sreeram Sreenivasan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UbiqBI\" \/>\n<meta name=\"twitter:site\" content=\"@UbiqBI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sreeram Sreenivasan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/\"},\"author\":{\"name\":\"Sreeram Sreenivasan\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc\"},\"headline\":\"5 Key Marketing Metrics &amp; KPIs you must track\",\"datePublished\":\"2020-03-25T09:27:00+00:00\",\"dateModified\":\"2025-08-11T04:57:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/\"},\"wordCount\":750,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1\",\"keywords\":[\"kpi examples\",\"marketing kpis\",\"marketing metrics\"],\"articleSection\":[\"KPI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/\",\"url\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/\",\"name\":\"5 Key Marketing Metrics &amp; KPIs you must track - Ubiq BI\",\"isPartOf\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1\",\"datePublished\":\"2020-03-25T09:27:00+00:00\",\"dateModified\":\"2025-08-11T04:57:34+00:00\",\"author\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc\"},\"description\":\"Marketing KPI metrics help you analyze marketing campaign performance. Here are 5 Key Marketing Metrics & KPIs you must track.\",\"breadcrumb\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1\",\"width\":730,\"height\":410,\"caption\":\"marketing metrics kpis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ubiq.co\/tech-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Key Marketing Metrics &amp; KPIs you must track\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#website\",\"url\":\"https:\/\/ubiq.co\/tech-blog\/\",\"name\":\"Ubiq BI\",\"description\":\"Build dashboards &amp; reports in minutes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ubiq.co\/tech-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc\",\"name\":\"Sreeram Sreenivasan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g\",\"caption\":\"Sreeram Sreenivasan\"},\"description\":\"Sreeram Sreenivasan is the Founder of Ubiq. He has helped many Fortune 500 companies in the areas of BI &amp; software development.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/sreeram-sreenivasan\/\"],\"url\":\"https:\/\/ubiq.co\/tech-blog\/author\/wordpress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Key Marketing Metrics &amp; KPIs you must track - Ubiq BI","description":"Marketing KPI metrics help you analyze marketing campaign performance. Here are 5 Key Marketing Metrics & KPIs you must track.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/","og_locale":"en_US","og_type":"article","og_title":"5 Key Marketing Metrics &amp; KPIs you must track - Ubiq BI","og_description":"Marketing KPI metrics help you analyze marketing campaign performance. Here are 5 Key Marketing Metrics & KPIs you must track.","og_url":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/","og_site_name":"Ubiq BI","article_publisher":"https:\/\/www.facebook.com\/ubiqbi","article_published_time":"2020-03-25T09:27:00+00:00","article_modified_time":"2025-08-11T04:57:34+00:00","og_image":[{"width":730,"height":410,"url":"https:\/\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg","type":"image\/jpeg"}],"author":"Sreeram Sreenivasan","twitter_card":"summary_large_image","twitter_creator":"@UbiqBI","twitter_site":"@UbiqBI","twitter_misc":{"Written by":"Sreeram Sreenivasan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#article","isPartOf":{"@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/"},"author":{"name":"Sreeram Sreenivasan","@id":"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc"},"headline":"5 Key Marketing Metrics &amp; KPIs you must track","datePublished":"2020-03-25T09:27:00+00:00","dateModified":"2025-08-11T04:57:34+00:00","mainEntityOfPage":{"@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/"},"wordCount":750,"commentCount":0,"image":{"@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1","keywords":["kpi examples","marketing kpis","marketing metrics"],"articleSection":["KPI"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/","url":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/","name":"5 Key Marketing Metrics &amp; KPIs you must track - Ubiq BI","isPartOf":{"@id":"https:\/\/ubiq.co\/tech-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#primaryimage"},"image":{"@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1","datePublished":"2020-03-25T09:27:00+00:00","dateModified":"2025-08-11T04:57:34+00:00","author":{"@id":"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc"},"description":"Marketing KPI metrics help you analyze marketing campaign performance. Here are 5 Key Marketing Metrics & KPIs you must track.","breadcrumb":{"@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#primaryimage","url":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1","width":730,"height":410,"caption":"marketing metrics kpis"},{"@type":"BreadcrumbList","@id":"https:\/\/ubiq.co\/tech-blog\/5-key-marketing-metrics-kpis-you-must-track\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ubiq.co\/tech-blog\/"},{"@type":"ListItem","position":2,"name":"5 Key Marketing Metrics &amp; KPIs you must track"}]},{"@type":"WebSite","@id":"https:\/\/ubiq.co\/tech-blog\/#website","url":"https:\/\/ubiq.co\/tech-blog\/","name":"Ubiq BI","description":"Build dashboards &amp; reports in minutes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ubiq.co\/tech-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc","name":"Sreeram Sreenivasan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g","caption":"Sreeram Sreenivasan"},"description":"Sreeram Sreenivasan is the Founder of Ubiq. He has helped many Fortune 500 companies in the areas of BI &amp; software development.","sameAs":["https:\/\/www.linkedin.com\/in\/sreeram-sreenivasan\/"],"url":"https:\/\/ubiq.co\/tech-blog\/author\/wordpress\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/03\/marketing-metrics-kpi-730x410-1.jpg?fit=730%2C410&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbGGTT-2iL","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/posts\/8851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/comments?post=8851"}],"version-history":[{"count":4,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/posts\/8851\/revisions"}],"predecessor-version":[{"id":9008,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/posts\/8851\/revisions\/9008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/media\/8853"}],"wp:attachment":[{"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/media?parent=8851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/categories?post=8851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/tags?post=8851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}