{"id":8799,"date":"2020-05-13T00:35:00","date_gmt":"2020-05-13T00:35:00","guid":{"rendered":"https:\/\/ubiq.co\/tech-blog\/?p=8799"},"modified":"2025-08-12T06:41:21","modified_gmt":"2025-08-12T06:41:21","slug":"effective-dashboards-what-to-measure-and-how-to-show-it","status":"publish","type":"post","link":"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/","title":{"rendered":"Effective Dashboards &#8211; What to Measure and How to Show It"},"content":{"rendered":"\n<p>Are you wondering, &#8220;What Makes Dashboard Effective?&#8221;. Effective dashboards are intuitive, insightful and facilitate decision-making. In this article, we will cover what to measure when building dashboards and how to show what you measure to your target audience.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#Effective_Dashboards_%E2%80%93_What_to_Measure_and_How_to_Show_It\" >Effective Dashboards &#8211; What to Measure and How to Show It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#What_to_Measure_for_Effective_Dashboards\" >What to Measure for Effective Dashboards<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#Know_Your_Audience\" >Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#Choose_the_Right_Dashboard_Type\" >Choose the Right Dashboard Type<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#How_to_Show_What_You_Measure\" >How to Show What You Measure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#1_Layout_Important_Metrics_at_the_top\" >1. Layout Important Metrics at the top<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#2_Group_Related_Metrics_Together\" >2. Group Related Metrics Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#3_Choose_the_Right_Visualization\" >3. Choose the Right Visualization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#4_Add_Context_to_Numbers\" >4. Add Context to Numbers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effective_Dashboards_%E2%80%93_What_to_Measure_and_How_to_Show_It\"><\/span>Effective Dashboards &#8211; What to Measure and How to Show It<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here&#8217;s how to build effective dashboards for your business, clients and customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Measure_for_Effective_Dashboards\"><\/span>What to Measure for Effective Dashboards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first step towards building effective dashboards to determine what to measure for your dashboards. There are 2 parts to it<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Know Your Audience<\/li>\n\n\n\n<li>Pick the Right type of Dashboard<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know_Your_Audience\"><\/span>Know Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Different people have different <a href=\"http:\/\/ubiq.co\/analytics-blog\/key-business-intelligence-requirements-every-business\/\">reporting requirements<\/a> and it is essential to clearly understand your audience to be able to create effective dashboards for them. Here are key questions you should ask your self when you set out to build a dashboard<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who will use your dashboard?<\/li>\n\n\n\n<li>How will your help your audience?<\/li>\n\n\n\n<li>What information are they looking for?<\/li>\n<\/ul>\n\n\n\n<p>Make sure you identify and organize your target audience into different user groups. Don&#8217;t create a single dashboard for everyone. Different people have different information requirements.<\/p>\n\n\n\n<p>For example, executives look for high-level summaries while operational managers look for tactical details.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Dashboard_Type\"><\/span>Choose the Right Dashboard Type<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Did you know there are 3 types of dashboards&nbsp; &#8211; each meant for a different audience and serving a different purpose.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Dashboards<\/strong> &#8211; High-level dashboards used to track performance of business strategies against goals, discover growth areas. Used mainly by executives and the C-suite. Avoid showing granular details in strategic dashboards<\/li>\n\n\n\n<li><strong>Analytical Dashboards<\/strong> &#8211; Analytical dashboards are data-heavy dashboards meant for <a href=\"\/data-analysis-tool\">data analysis<\/a>, investigate business questions posed by executives and make forecasts. It includes trends, comparisons, distributions and historical data. Analytical dashboards are used by data analysts and managers<\/li>\n\n\n\n<li><strong>Operational Dashboards<\/strong> &#8211; Operational dashboards are the most common dashboards used to monitor day-to-day operations. They also contain daily\/weekly\/monthly trends of KPIs to help you track business operations regularly.<\/li>\n<\/ul>\n\n\n\n<p>Evaluate different dashboard types and pick the right type of dashboard for your audience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Show_What_You_Measure\"><\/span>How to Show What You Measure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is equally important to present what you measure in the right way. Otherwise, it will only misguide and confuse your target audience.<\/p>\n\n\n\n<p>Here are some things to keep in mind when you display what you measure on your dashboards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Layout_Important_Metrics_at_the_top\"><\/span>1. Layout Important Metrics at the top<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First of all, include only relevant, important or urgent metrics in your dashboard. Organize them such that the most important &amp; urgent ones are at the top, followed by relevant ones.<\/p>\n\n\n\n<p>Here&#8217;s a simple framework to help you organize your metrics on your dashboard<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"550\" src=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/urgent-important-matrix.jpg?resize=730%2C550&#038;ssl=1\" alt=\"\" class=\"wp-image-8802\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Group_Related_Metrics_Together\"><\/span>2. Group Related Metrics Together<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Placing related metrics nearby can enable users to easily compare them, analyze trends and draw insights quickly.<\/p>\n\n\n\n<p>There are many ways to group metrics on your dashboard. You can group them by functional area (sales, marketing, hr, customer support, IT, etc), product, campaign, region, team, brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Choose_the_Right_Visualization\"><\/span>3. Choose the Right Visualization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most effective <a href=\"http:\/\/ubiq.co\/analytics-blog\/improve-dashboard-design\/\">dashboard design<\/a> best practice is to choose the right visualization. For example, in which of the following visualizations, is it easy to spot the sales trend?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"282\" src=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/choose-right-visualization-4-1.png?resize=730%2C282&#038;ssl=1\" alt=\"\" class=\"wp-image-8803\" srcset=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/choose-right-visualization-4-1.png?w=1137&amp;ssl=1 1137w, https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/choose-right-visualization-4-1.png?resize=768%2C297&amp;ssl=1 768w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<p>The sales trend is obvious in the bar chart but completely obscure in the pie chart.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Context_to_Numbers\"><\/span>4. Add Context to Numbers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Graphs &amp; Numbers are meaningless without appropriate context. Which of the following bar charts is easier to understand?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"214\" src=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/chart-context-1.png?resize=730%2C214&#038;ssl=1\" alt=\"\" class=\"wp-image-8804\" srcset=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/chart-context-1.png?w=1267&amp;ssl=1 1267w, https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/chart-context-1.png?resize=768%2C225&amp;ssl=1 768w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<p>Use titles, footnotes, data labels, axes labels and other text-based elements to tell more about your charts &amp; numbers.<\/p>\n\n\n\n<p>Hopefully, the above dashboard design tips and best practices will help yo build effective dashboards for your business.&nbsp;If you want to create business dashboards, reports &amp; charts, you can try <a href=\"https:\/\/ubiq.co\">Ubiq<\/a>. We offer a 14-day free trial!<\/p>\n\n\n\n<p>Also read:<br><a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-create-a-dashboard-for-your-business\/\">How to Create Dashboard For Business<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/top-ecommerce-kpis-metrics-to-track\/\">Top Ecommerce KPIs &amp; Metrics to Track<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-improve-your-dashboard-design\/\">How to Improve Dashboard Design<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective dashboards are insightful and help decision making. Here&#8217;s how to create effective dashboard. The article covers what to measure and how to show it.<\/p>\n","protected":false},"author":1,"featured_media":8801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[514],"tags":[574,575],"class_list":["post-8799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dashboards","tag-dashboard-design","tag-effective-dashboards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effective Dashboards - What to Measure and How to Show It - Ubiq BI<\/title>\n<meta name=\"description\" content=\"Effective dashboards are insightful and help decision making. Here&#039;s how to create effective dashboard. The article covers what to measure and how to show it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Dashboards - What to Measure and How to Show It - Ubiq BI\" \/>\n<meta property=\"og:description\" content=\"Effective dashboards are insightful and help decision making. Here&#039;s how to create effective dashboard. The article covers what to measure and how to show it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Ubiq BI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ubiqbi\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T00:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T06:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/effective-dashboards-730x410-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sreeram Sreenivasan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UbiqBI\" \/>\n<meta name=\"twitter:site\" content=\"@UbiqBI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sreeram Sreenivasan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/\"},\"author\":{\"name\":\"Sreeram Sreenivasan\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc\"},\"headline\":\"Effective Dashboards &#8211; What to Measure and How to Show It\",\"datePublished\":\"2020-05-13T00:35:00+00:00\",\"dateModified\":\"2025-08-12T06:41:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/\"},\"wordCount\":643,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/effective-dashboards-730x410-1.png?fit=730%2C410&ssl=1\",\"keywords\":[\"dashboard design\",\"effective dashboards\"],\"articleSection\":[\"Dashboards\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/\",\"url\":\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/\",\"name\":\"Effective Dashboards - What to Measure and How to Show It - Ubiq BI\",\"isPartOf\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/effective-dashboards-what-to-measure-and-how-to-show-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/05\/effective-dashboards-730x410-1.png?fit=730%2C410&ssl=1\",\"datePublished\":\"2020-05-13T00:35:00+00:00\",\"dateModified\":\"2025-08-12T06:41:21+00:00\",\"author\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc\"},\"description\":\"Effective dashboards are insightful and help decision making. 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