{"id":8768,"date":"2020-06-04T05:57:00","date_gmt":"2020-06-04T05:57:00","guid":{"rendered":"https:\/\/ubiq.co\/tech-blog\/?p=8768"},"modified":"2025-08-14T04:13:17","modified_gmt":"2025-08-14T04:13:17","slug":"top-content-marketing-kpis-metrics-to-track-regularly","status":"publish","type":"post","link":"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/","title":{"rendered":"Top Content Marketing KPIs &amp; Metrics to Track Regularly"},"content":{"rendered":"\n<p>Content Marketing KPIs &amp; Metrics help you measure content marketing performance against content marketing goals. Here are the top content marketing KPIs &amp; metrics you can track using <a href=\"\/tools\/online-dashboard\">content marketing dashboards<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/#Top_Content_Marketing_KPIs_Metrics_to_Track_Regularly\" >Top Content Marketing KPIs &amp; Metrics to Track Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/#1_Unique_Views\" >1. Unique Views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/#2_Traffic_by_Location\" >2. Traffic by Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/#3_Traffic_by_Device\" >3. Traffic by Device<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/#4_Time_Spent\" >4. Time Spent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/#5_Page_ViewsUnique_Visitors\" >5. Page Views\/Unique Visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/#6_Social_Sharing\" >6. Social Sharing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Content_Marketing_KPIs_Metrics_to_Track_Regularly\"><\/span>Top Content Marketing KPIs &amp; Metrics to Track Regularly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the top content marketing KPIs &amp; metrics you can monitor regularly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Unique_Views\"><\/span>1. Unique Views<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unique Views is one of the most important content marketing KPIs. It measures the total number of unique visitors who have viewed your content during a given period of time, typically a 30-day window.<\/p>\n\n\n\n<p>Its is a good indicator of your content&#8217;s reach.<\/p>\n\n\n\n<p>Initially, you can measure overall daily unique views for your blog\/website. As your website\/blog&#8217;s traffic grows, you can measure unique views by each traffic source. This will tell you which marketing channels (SEO, Social Media, Email) are effective.<\/p>\n\n\n\n<p>You can also measure unique views by each piece of content and determine the top 5 content by traffic. This will tell what content topics drive most traffic to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Traffic_by_Location\"><\/span>2. Traffic by Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Visitor Traffic by Geography is also an important content marketing KPI metric. It tells you if you are targeting the right audience, and where to allocate your marketing budget.<\/p>\n\n\n\n<p>For example, if your business is meant for US audience while your blog attracts majority visitors from UK, then they might not convert into paying customers, and you may have to rethink your content topics.<\/p>\n\n\n\n<p>So measure visitors by country regularly, and optimize your content strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Traffic_by_Device\"><\/span>3. Traffic by Device<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is important to measure visitors by their device type so that you are attracting the right audience to your business.<\/p>\n\n\n\n<p>For example, if your business is a mobile app then it is important that majority of your visitors access your content on mobile. If they are desktop users, then it will be difficult to make them download your app.<\/p>\n\n\n\n<p>Similarly, if your business is a B2B web application for desktop users, then you must ensure that most of your visitors are desktop users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Time_Spent\"><\/span>4. Time Spent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How long do your visitors spend time reading your content? 12 seconds, or 12 minutes?<\/p>\n\n\n\n<p>If visitors spend a lot of time on your content, then it indicates good engagement. If your blog get thousands of visitors but if they spend less than 10 seconds on your posts, it means they are simply bouncing off your content, and are not going to convert into paying customers.<\/p>\n\n\n\n<p>In that case, you may need to develop content around more relevant topics for your target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Page_ViewsUnique_Visitors\"><\/span>5. Page Views\/Unique Visitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Measuring Page Views per visitor tells you how many pages, an average visitor reads on your website\/blog. The higher this content marketing KPI the better it is.<\/p>\n\n\n\n<p>It shows that your content is engaging and people are returning to your website to read more. This will help you develop similar content in future.<\/p>\n\n\n\n<p>Measure the total number of page views over a time period (e.g 30 days) and divide it by the total number of unique views to get average number of page views per visitor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Social_Sharing\"><\/span>6. Social Sharing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social sharing is one of the best content distribution KPIs for every business. A few shares can skyrocket your content&#8217;s reach and brand awareness.<\/p>\n\n\n\n<p>Use a social media plugin like <a href=\"https:\/\/sharethis.com\/\">ShareThis<\/a> to measure the number of social shares for your content. This will help you identify which topics &amp; content type (blog, white paper, infographics, etc) are shared more, so you can develop more such content in future.<\/p>\n\n\n\n<p>It will also tell you which social media channel (Twitter, Facebook, LinkedIn) gives your content more traction.<\/p>\n\n\n\n<p>Create a <a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-create-content-marketing-dashboard\/\">content marketing dashboard<\/a> using a tool like <a href=\"https:\/\/ubiq.co\">Ubiq<\/a> to track these KPIs &amp; metrics.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"889\" src=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/content-marketing-dashboard-1.png?resize=730%2C889&#038;ssl=1\" alt=\"\" class=\"wp-image-8770\" srcset=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/content-marketing-dashboard-1.png?w=1352&amp;ssl=1 1352w, https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/content-marketing-dashboard-1.png?resize=768%2C936&amp;ssl=1 768w, https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/content-marketing-dashboard-1.png?resize=1261%2C1536&amp;ssl=1 1261w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<p>Hopefully, the above content marketing KPIs and metrics can help you measure content marketing performance, increase brand awareness and get more visitors.<\/p>\n\n\n\n<p><a href=\"http:\/\/ubiq.co\/\">Ubiq<\/a>&nbsp;makes it easy to visualize data in minutes, and monitor in real-time dashboards.&nbsp;<a href=\"http:\/\/ubiq.co\/accounts\/register\">Try it<\/a>&nbsp;Today!<\/p>\n\n\n\n<p>Also read:<br><a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-choose-the-right-data-visualization\/\">How to Choose Right Data Visualization<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/top-5-project-management-kpis-metrics-to-track-regularly\/\">Top 5 Project Management KPIs &amp; Metrics<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-create-data-visualization-dashboard\/\">How to Create Data Visualization Dashboard<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Marketing KPIs &#038; Metrics help you measure content marketing performance. Here are the top content marketing KPIs &#038; metrics you can track using content marketing dashboard.<\/p>\n","protected":false},"author":1,"featured_media":8772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[502],"tags":[565,569,570],"class_list":["post-8768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kpi","tag-content-marketing-dashboard","tag-content-marketing-kpi","tag-content-marketing-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Content Marketing KPIs &amp; Metrics to Track Regularly - Ubiq BI<\/title>\n<meta name=\"description\" content=\"Content Marketing KPIs &amp; Metrics help you measure content marketing performance. 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