{"id":8747,"date":"2020-06-12T05:50:00","date_gmt":"2020-06-12T05:50:00","guid":{"rendered":"https:\/\/ubiq.co\/tech-blog\/?p=8747"},"modified":"2025-08-14T04:22:41","modified_gmt":"2025-08-14T04:22:41","slug":"top-5-saas-kpi-metrics-you-should-monitor","status":"publish","type":"post","link":"https:\/\/ubiq.co\/tech-blog\/top-5-saas-kpi-metrics-you-should-monitor\/","title":{"rendered":"Top 5 SaaS KPI Metrics You Should Monitor"},"content":{"rendered":"\n<p>SaaS KPI metrics make it easy to monitor performance of your SaaS business, identify growth areas and make better decisions. Here are the top 5 SaaS KPI metrics you must monitor regularly. You can easily use a <a href=\"\/tools\/saas-bi\">SaaS BI Tool<\/a> for this purpose.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-saas-kpi-metrics-you-should-monitor\/#Top_5_SaaS_KPI_Metrics_You_Should_Monitor\" >Top 5 SaaS KPI Metrics You Should Monitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-saas-kpi-metrics-you-should-monitor\/#1_Monthly_Growth_Rate\" >1. Monthly Growth Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-saas-kpi-metrics-you-should-monitor\/#2_Burn_Rate\" >2. Burn Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-saas-kpi-metrics-you-should-monitor\/#3_Monthly_Recurring_Revenue_MRR\" >3. Monthly Recurring Revenue (MRR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-saas-kpi-metrics-you-should-monitor\/#4_Customer_Acquisition_Cost_CAC\" >4. Customer Acquisition Cost (CAC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-saas-kpi-metrics-you-should-monitor\/#5_Lifetime_Value_LTV\" >5. Lifetime Value (LTV)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_5_SaaS_KPI_Metrics_You_Should_Monitor\"><\/span>Top 5 SaaS KPI Metrics You Should Monitor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the top 5 SaaS KPI metrics you must track on a regular basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Monthly_Growth_Rate\"><\/span>1. Monthly Growth Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monthly growth rate is one of the most important SaaS KPI metrics for every SaaS business. It measures the amount of monthly revenue growth for your business.<\/p>\n\n\n\n<p>Initially, you can begin by measuring monthly revenue and plot it on a bar chart to understand the revenue trends. As your business grows, you can measure percent revenue growth rate as<\/p>\n\n\n\n<p><em>Revenue Growth rate (%) = (Current Month Revenue &#8211; Previous Month Revenue) * 100\/ Previous Month Revenue<\/em><\/p>\n\n\n\n<p>Revenue growth is more important than tracking monthly signups or growth in sign ups because most of signups never turn into paying customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Burn_Rate\"><\/span>2. Burn Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/b\/burnrate.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Burn Rate<\/a> is also one of the most popular SaaS KPI metrics. Just as it is important track monthly revenues, it is equally important to track monthly expenditure for your SaaS business.<\/p>\n\n\n\n<p>Burn Rate is the amount of capital a business spends every month. If you have a high burn rate, then it will eat into your revenue and force your SaaS business to quickly run into losses.<\/p>\n\n\n\n<p>While calculating burn rate, make sure that you have carefully accounted for all kinds of expenses incurred for your business. Otherwise, your business will be losing money without your knowledge.<\/p>\n\n\n\n<p>No matter how well your business is doing, it is a good habit to keep a low burn rate and regularly look for ways to cut costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Monthly_Recurring_Revenue_MRR\"><\/span>3. Monthly Recurring Revenue (MRR)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since SaaS business is dependent on monthly subscription revenue, it is important to keep an eye on monthly recurring revenue (MRR).<\/p>\n\n\n\n<p>It is a very useful indicator of upgrades, renewals and churn on a monthly basis.<\/p>\n\n\n\n<p>Comparing Monthly recurring revenue and burn rate will give you a good idea of how well your business is doing.<\/p>\n\n\n\n<p>While calculating monthly recurring revenue, ensure that you are counting only the money deposited in your bank account. Avoid including long-term contracts and receivables that have not been realized yet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Customer_Acquisition_Cost_CAC\"><\/span>4. Customer Acquisition Cost (CAC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer Acquisition Cost is the average total cost incurred to acquire each customer.<\/p>\n\n\n\n<p><em>Customer Acquisition Cost (CAC) = Total cost to acquire customers in a month \/ Number of customers acquired in a month<\/em><\/p>\n\n\n\n<p>While calculating CAC, make sure you include all expenses (marketing cost, sales demo, salaries, overheads, etc) directly related to customer acquisition.<\/p>\n\n\n\n<p>This will give you an idea of how much money you are spending to acquire each customer. Compare this with the average revenue per user (ARPU), and you can determine if your customers are profitable or not.<\/p>\n\n\n\n<p>If the average revenue per customer is less than CAC, it means you are spending more per customer than the revenue you get from them. So your company might quickly run into losses.<\/p>\n\n\n\n<p>In such cases, you may want to cut back on your marketing\/sales expenses or increase prices to ensure that each customer is profitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Lifetime_Value_LTV\"><\/span>5. Lifetime Value (LTV)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lifetime Value is the average revenue generated per customer over their lifetime. The simplest way to calculate LTV is to multiply average subscription value by average number of renewals (Customer Lifetime)<\/p>\n\n\n\n<p><em>LTV = Average Monthly Recurring Revenue Per Customer x Average Number of Renewals Per Customer<\/em><\/p>\n\n\n\n<p>LTV tells you how much average total revenue to expect from each customer. A high LTV indicates that you are attracting the right customers and that customers find value in your product\/service.<\/p>\n\n\n\n<p>Track these SaaS KPI metrics in a dashboard and regularly review with your team. Here&#8217;s an example of a SaaS KPI dashboard created using <a href=\"https:\/\/ubiq.co\">Ubiq<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"769\" src=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/saas-kpi-dashboard.png?resize=730%2C769&#038;ssl=1\" alt=\"\" class=\"wp-image-8751\" srcset=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/saas-kpi-dashboard.png?w=1350&amp;ssl=1 1350w, https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/saas-kpi-dashboard.png?resize=768%2C809&amp;ssl=1 768w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<p>There are plenty of SaaS KPI metrics but the above performance metrics matter the most. Monitor them every month and share them with your team to get insights.<\/p>\n\n\n\n<p><a href=\"http:\/\/ubiq.co\/\">Ubiq<\/a>&nbsp;makes it easy to visualize data in minutes, and monitor in real-time dashboards.&nbsp;<a href=\"http:\/\/ubiq.co\/accounts\/register\">Try it<\/a>&nbsp;Today!<\/p>\n\n\n\n<p>Also read:<br><a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-create-marketing-dashboard\/\">How to Create Marketing Dashboard<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-create-content-marketing-dashboard\/\">How to Create Content Marketing Dashboard<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/top-5-retail-kpis-metrics-to-monitor-regularly\/\">Top 5 Retail KPIs &amp; Metrics to Monitor<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SaaS KPI Metrics help you measure performance of SaaS business and make better decisions. Here are the top 5 SaaS KPI Metrics you should monitor regularly.<\/p>\n","protected":false},"author":1,"featured_media":8750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[502],"tags":[560,561],"class_list":["post-8747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kpi","tag-saas-kpi","tag-saas-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 SaaS KPI Metrics You Should Monitor - Ubiq BI<\/title>\n<meta name=\"description\" content=\"SaaS KPI Metrics help you measure performance of SaaS business and make better decisions. 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