{"id":8738,"date":"2020-06-18T06:27:00","date_gmt":"2020-06-18T06:27:00","guid":{"rendered":"https:\/\/ubiq.co\/tech-blog\/?p=8738"},"modified":"2025-08-14T04:33:36","modified_gmt":"2025-08-14T04:33:36","slug":"top-5-social-media-marketing-kpi-metrics-you-should-monitor","status":"publish","type":"post","link":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/","title":{"rendered":"Top 5 Social Media Marketing KPI Metrics You Should Monitor"},"content":{"rendered":"\n<p>Social Media Marketing KPIs and metrics make it easy to measure performance of social media marketing campaign performance. Here are the top 5 Social Media Marketing KPI metrics you should track regularly. You can <a href=\"\/dashboard-reporting-software-tool\">create a business dashboard<\/a> to monitor and improve them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#Top_5_Social_Media_Marketing_KPI_Metrics_You_Should_Monitor\" >Top 5 Social Media Marketing KPI Metrics You Should Monitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#1_Clicks\" >1. Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#2_Engagement\" >2. Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#3_Impressions\" >3. Impressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#4_Website_Traffic\" >4. Website Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#5_Conversion_Rate\" >5. Conversion Rate<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_5_Social_Media_Marketing_KPI_Metrics_You_Should_Monitor\"><\/span>Top 5 Social Media Marketing KPI Metrics You Should Monitor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the top 5 social media marketing KPI metrics you should track regularly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Clicks\"><\/span>1. Clicks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clicks are one of the most important social media marketing KPI metrics that allow you to measure the number of times people have clicked your social media posts.<\/p>\n\n\n\n<p>It indicates how relevant and interesting your social media posts are for your followers. Almost every social media platform allows you to track clicks for your posts.<\/p>\n\n\n\n<p>If your posts don&#8217;t receive many clicks, try making your post title more catchy, and use more attractive images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Engagement\"><\/span>2. Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Engagement is one of the most popular social media marketing KPI metrics that can be measured in multiple ways such as number of likes, retweets, favorites, comments and shares.<\/p>\n\n\n\n<p>If your post gets a large number of clicks, but not many shares, it means your post has good title &amp; images, but the content needs to be more share-worthy.<\/p>\n\n\n\n<p>Likes &amp; Shares can help your content go viral and increase your brand awareness. It also signals social media platforms to display your future posts at high positions in search results.<\/p>\n\n\n\n<p>By studying the type of posts that get more clicks, shares &amp; likes, you will be able understand what your audience likes, and generate more similar content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Impressions\"><\/span>3. Impressions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Impressions tell you how many number of times your post appeared on somebody&#8217;s social media feed. It can be because they follow you or your post topic, or because they or someone they know shared or liked your post.<\/p>\n\n\n\n<p>Nevertheless, impressions tell you how many people have potentially seen your post. The more impressions your posts get the higher the chances of getting clicks, likes, shares and comments.<\/p>\n\n\n\n<p>The simplest way to increase impressions is to regularly post fresh content on your social media profiles, and use 3-4 relevant hashtags and brand mentions in your post description.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Website_Traffic\"><\/span>4. Website Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the key objectives of every social media campaign is to drive website traffic. So it is important to track the number of website visitors coming from social media platforms.<\/p>\n\n\n\n<p>Web analytics tools like <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> make it easy to track website traffic from social media websites. Just visit <em>Acquisition -> All Traffic -> Source\/Medium<\/em>.<\/p>\n\n\n\n<p>If your website traffic from social media profiles is low, then consider improving your social media post&#8217;s titles &amp; images to drive more clicks. Also, use social media publishing tools to post your content to multiple social media platforms, along with relevant hashtags &amp; brand mentions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Conversion_Rate\"><\/span>5. Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The ultimate aim of social media marketing is to get more customers. So measure what percent of website visitors from social media platforms turn into paying customers, also known as conversion rate.<\/p>\n\n\n\n<p>Again, web analytics tools like Google Analytics, Piwik and Hubspot can help you measure conversion rate for web traffic from social media sites.<\/p>\n\n\n\n<p>If your conversion rate is low, try placing opt-in forms on your blog, and add clear call-to-action (CTA) buttons at prominent locations. Also add a chat widget on your website, to interact with your website visitors and understand what they are looking for, on your website.<\/p>\n\n\n\n<p>Track these Social media marketing KPI metrics in a dashboard and regularly review with your team. Here&#8217;s an example of a Social Media Marketing KPI dashboard created using <a href=\"https:\/\/ubiq.co\">Ubiq<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"1003\" src=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-dashboard.png?resize=730%2C1003&#038;ssl=1\" alt=\"\" class=\"wp-image-8741\" srcset=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-dashboard.png?w=1352&amp;ssl=1 1352w, https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-dashboard.png?resize=768%2C1055&amp;ssl=1 768w, https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/social-media-marketing-dashboard.png?resize=1118%2C1536&amp;ssl=1 1118w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<p>Although there are many social media KPIs and metrics, the above ones matter the most.<\/p>\n\n\n\n<p>Hopefully, the above social media marketing KPI metrics will help you measure and improve social media marketing campaign strategy for your business.<\/p>\n\n\n\n<p><a href=\"http:\/\/ubiq.co\/\">Ubiq<\/a>&nbsp;makes it easy to visualize data in minutes, and monitor in real-time dashboards.&nbsp;<a href=\"http:\/\/ubiq.co\/accounts\/register\">Try it<\/a>&nbsp;Today!<\/p>\n\n\n\n<p>Also read:<br><a href=\"https:\/\/ubiq.co\/tech-blog\/top-5-email-marketing-kpi-metrics-for-email-marketers\/\">Top 5 Email Marketing KPI Metrics for Email Marketers<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/top-5-saas-kpi-metrics-you-should-monitor\/\">Top 5 SaaS KPI Metrics You Should Monitor<\/a><br><a href=\"https:\/\/ubiq.co\/tech-blog\/how-to-create-marketing-dashboard\/\">How to Create Marketing Dashboard<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Marketing KPI metrics let you measure performance of social media marketing campaign strategy. Here are the top 5 social media marketing KPI metrics you must track.<\/p>\n","protected":false},"author":1,"featured_media":8740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[502],"tags":[554,555,556,557],"class_list":["post-8738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kpi","tag-social-media-dashboard","tag-social-media-kpi","tag-social-media-marketing","tag-social-media-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Social Media Marketing KPI Metrics You Should Monitor - Ubiq BI<\/title>\n<meta name=\"description\" content=\"Social Media Marketing KPI metrics let you measure performance of social media marketing campaign strategy. Here are the top 5 social media marketing KPI metrics you must track.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Social Media Marketing KPI Metrics You Should Monitor - Ubiq BI\" \/>\n<meta property=\"og:description\" content=\"Social Media Marketing KPI metrics let you measure performance of social media marketing campaign strategy. Here are the top 5 social media marketing KPI metrics you must track.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/\" \/>\n<meta property=\"og:site_name\" content=\"Ubiq BI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ubiqbi\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-18T06:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T04:33:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sreeram Sreenivasan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UbiqBI\" \/>\n<meta name=\"twitter:site\" content=\"@UbiqBI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sreeram Sreenivasan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/\"},\"author\":{\"name\":\"Sreeram Sreenivasan\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc\"},\"headline\":\"Top 5 Social Media Marketing KPI Metrics You Should Monitor\",\"datePublished\":\"2020-06-18T06:27:00+00:00\",\"dateModified\":\"2025-08-14T04:33:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/\"},\"wordCount\":680,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1\",\"keywords\":[\"social media dashboard\",\"social media kpi\",\"social media marketing\",\"social media metrics\"],\"articleSection\":[\"KPI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/\",\"url\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/\",\"name\":\"Top 5 Social Media Marketing KPI Metrics You Should Monitor - Ubiq BI\",\"isPartOf\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1\",\"datePublished\":\"2020-06-18T06:27:00+00:00\",\"dateModified\":\"2025-08-14T04:33:36+00:00\",\"author\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc\"},\"description\":\"Social Media Marketing KPI metrics let you measure performance of social media marketing campaign strategy. Here are the top 5 social media marketing KPI metrics you must track.\",\"breadcrumb\":{\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1\",\"width\":730,\"height\":410,\"caption\":\"social media metrics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ubiq.co\/tech-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 5 Social Media Marketing KPI Metrics You Should Monitor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#website\",\"url\":\"https:\/\/ubiq.co\/tech-blog\/\",\"name\":\"Ubiq BI\",\"description\":\"Build dashboards &amp; reports in minutes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ubiq.co\/tech-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc\",\"name\":\"Sreeram Sreenivasan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g\",\"caption\":\"Sreeram Sreenivasan\"},\"description\":\"Sreeram Sreenivasan is the Founder of Ubiq. He has helped many Fortune 500 companies in the areas of BI &amp; software development.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/sreeram-sreenivasan\/\"],\"url\":\"https:\/\/ubiq.co\/tech-blog\/author\/wordpress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top 5 Social Media Marketing KPI Metrics You Should Monitor - Ubiq BI","description":"Social Media Marketing KPI metrics let you measure performance of social media marketing campaign strategy. Here are the top 5 social media marketing KPI metrics you must track.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/","og_locale":"en_US","og_type":"article","og_title":"Top 5 Social Media Marketing KPI Metrics You Should Monitor - Ubiq BI","og_description":"Social Media Marketing KPI metrics let you measure performance of social media marketing campaign strategy. Here are the top 5 social media marketing KPI metrics you must track.","og_url":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/","og_site_name":"Ubiq BI","article_publisher":"https:\/\/www.facebook.com\/ubiqbi","article_published_time":"2020-06-18T06:27:00+00:00","article_modified_time":"2025-08-14T04:33:36+00:00","og_image":[{"width":730,"height":410,"url":"https:\/\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png","type":"image\/png"}],"author":"Sreeram Sreenivasan","twitter_card":"summary_large_image","twitter_creator":"@UbiqBI","twitter_site":"@UbiqBI","twitter_misc":{"Written by":"Sreeram Sreenivasan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#article","isPartOf":{"@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/"},"author":{"name":"Sreeram Sreenivasan","@id":"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc"},"headline":"Top 5 Social Media Marketing KPI Metrics You Should Monitor","datePublished":"2020-06-18T06:27:00+00:00","dateModified":"2025-08-14T04:33:36+00:00","mainEntityOfPage":{"@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/"},"wordCount":680,"commentCount":0,"image":{"@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1","keywords":["social media dashboard","social media kpi","social media marketing","social media metrics"],"articleSection":["KPI"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/","url":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/","name":"Top 5 Social Media Marketing KPI Metrics You Should Monitor - Ubiq BI","isPartOf":{"@id":"https:\/\/ubiq.co\/tech-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#primaryimage"},"image":{"@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1","datePublished":"2020-06-18T06:27:00+00:00","dateModified":"2025-08-14T04:33:36+00:00","author":{"@id":"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc"},"description":"Social Media Marketing KPI metrics let you measure performance of social media marketing campaign strategy. Here are the top 5 social media marketing KPI metrics you must track.","breadcrumb":{"@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#primaryimage","url":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1","width":730,"height":410,"caption":"social media metrics"},{"@type":"BreadcrumbList","@id":"https:\/\/ubiq.co\/tech-blog\/top-5-social-media-marketing-kpi-metrics-you-should-monitor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ubiq.co\/tech-blog\/"},{"@type":"ListItem","position":2,"name":"Top 5 Social Media Marketing KPI Metrics You Should Monitor"}]},{"@type":"WebSite","@id":"https:\/\/ubiq.co\/tech-blog\/#website","url":"https:\/\/ubiq.co\/tech-blog\/","name":"Ubiq BI","description":"Build dashboards &amp; reports in minutes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ubiq.co\/tech-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ubiq.co\/tech-blog\/#\/schema\/person\/db98d49a766a3a111d8510935ab90abc","name":"Sreeram Sreenivasan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b3127ed2d4bb8efb3fa0bbb52cf2efd4d0156c97fc05a503537c883e8279947?s=96&d=mm&r=g","caption":"Sreeram Sreenivasan"},"description":"Sreeram Sreenivasan is the Founder of Ubiq. He has helped many Fortune 500 companies in the areas of BI &amp; software development.","sameAs":["https:\/\/www.linkedin.com\/in\/sreeram-sreenivasan\/"],"url":"https:\/\/ubiq.co\/tech-blog\/author\/wordpress\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/Social-Media-Marketing-KPI-Metrics-730x410-1.png?fit=730%2C410&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pbGGTT-2gW","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/posts\/8738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/comments?post=8738"}],"version-history":[{"count":4,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/posts\/8738\/revisions"}],"predecessor-version":[{"id":9127,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/posts\/8738\/revisions\/9127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/media\/8740"}],"wp:attachment":[{"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/media?parent=8738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/categories?post=8738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ubiq.co\/tech-blog\/wp-json\/wp\/v2\/tags?post=8738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}