{"id":8759,"date":"2020-06-10T05:29:00","date_gmt":"2020-06-10T05:29:00","guid":{"rendered":"https:\/\/ubiq.co\/tech-blog\/?p=8759"},"modified":"2026-07-31T11:25:58","modified_gmt":"2026-07-31T11:25:58","slug":"how-to-create-content-marketing-dashboard","status":"publish","type":"post","link":"https:\/\/ubiq.co\/blog\/how-to-create-content-marketing-dashboard\/","title":{"rendered":"How to Create Content Marketing Dashboard"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Content Marketing dashboard helps you measure performance of your content marketing strategy as well as prove its marketing ROI. Here&#8217;s how to <a href=\"\/tools\/dashboard-creator\">create content marketing dashboard<\/a> for your business and clients.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ubiq.co\/blog\/how-to-create-content-marketing-dashboard\/#How_to_Create_Content_Marketing_Dashboard\" >How to Create Content Marketing Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ubiq.co\/blog\/how-to-create-content-marketing-dashboard\/#1_Identify_Business_Objectives\" >1. Identify Business Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ubiq.co\/blog\/how-to-create-content-marketing-dashboard\/#2_Determine_content_marketing_KPIs_metrics\" >2. Determine content marketing KPIs &amp; metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ubiq.co\/blog\/how-to-create-content-marketing-dashboard\/#3_Link_KPI_metrics_to_ROI\" >3. Link KPI metrics to ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ubiq.co\/blog\/how-to-create-content-marketing-dashboard\/#4_Gather_Your_Data\" >4. Gather Your Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ubiq.co\/blog\/how-to-create-content-marketing-dashboard\/#5_Create_Content_Marketing_Dashboard\" >5. Create Content Marketing Dashboard<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Content_Marketing_Dashboard\"><\/span>How to Create Content Marketing Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the steps to create content marketing dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Identify_Business_Objectives\"><\/span>1. Identify Business Objectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to clearly identify who will see your content marketing dashboard (c-suite, marketing managers, your team, clients?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have identified these objectives, it is important to tie them to your content marketing strategy. For example, if your business objective is to increase leads by 20% and half of it needs to come from content marketing, then your content marketing goal is to increase leads by 10%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business objectives change from team to team, even from person to person. So, clearly identify your content marketing dashboard&#8217;s target audience and determine their business objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_content_marketing_KPIs_metrics\"><\/span>2. Determine content marketing KPIs &amp; metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What should a content marketing dashboard include? The <a href=\"https:\/\/ubiq.co\/tech-blog\/top-content-marketing-kpis-metrics-to-track-regularly\/\">Top KPIs for content marketing<\/a> dashboard allow users to easily measure performance vis-a-vis goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your content marketing metrics should enable users to determine if they are on route to achieving their goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For each business objective, you will need to display at 1-2 content marketing metrics on your dashboard. In the above example, if you want to increase leads, then it is essential to track monthly\/weekly leads as well as growth in leads over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only include content marketing metrics that matter. Avoid using vanity metrics, that make you feel good but don&#8217;t directly impact business goals &amp; objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Link_KPI_metrics_to_ROI\"><\/span>3. Link KPI metrics to ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is essential to show how the above metrics impact <a href=\"https:\/\/en.wikipedia.org\/wiki\/Return_on_investment\" target=\"_blank\" rel=\"noreferrer noopener\">ROI<\/a>. Only then, users will see the value of your content marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the above example, calculate the average value of lead (total revenue from previous leads\/total number of leads). Now, if you plot average lead value over time, it will help users determine the quality of leads your business receives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, calculate average amount of money spent on lead acquisition (content marketing spend previous month\/leads acquired previous month), and use it to calculate ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Gather_Your_Data\"><\/span>4. Gather Your Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For each business goal, pick their respective metric(s). Determine the calculation formula for each metric, and also the data source for its measurement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plot each metric&#8217;s present performance vs previous time period (month,quarter,year). Also plot each metric&#8217;s target performance goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will tell users how that metric is performing, compared to its past, as well as how it is doing with respect to its target numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a great way to show your audience how their investment is working.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_Content_Marketing_Dashboard\"><\/span>5. Create Content Marketing Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Design a content marketing dashboard for your team or clients by organizing your content marketing KPIs &amp; metrics logically, into 3-4 layers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Display the most important KPI metrics at the top, followed by trends &amp; comparison in the middle, and granular details at the bottom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Place related metrics near each other so that users can easily compare &amp; contrast, and draw insights. For example, place SEO metrics together, and social media KPIs near each other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After you create content marketing dashboard, make sure you explain your dashboard to its audience. Send them an email or slideshow that gives a gist what to expect from your dashboard. Give a short description about each metric, with its caveats &amp; assumptions. This will make it easy for them to analyze your dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s an example of a content marketing dashboard created using <a href=\"https:\/\/ubiq.co\">Ubiq<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"889\" src=\"https:\/\/i0.wp.com\/ubiq.co\/tech-blog\/wp-content\/uploads\/2020\/06\/content-marketing-dashboard.png?resize=730%2C889&#038;ssl=1\" alt=\"\" class=\"wp-image-8762\" srcset=\"https:\/\/i0.wp.com\/ubiq.co\/blog\/wp-content\/uploads\/2020\/06\/content-marketing-dashboard.png?w=1352&amp;ssl=1 1352w, https:\/\/i0.wp.com\/ubiq.co\/blog\/wp-content\/uploads\/2020\/06\/content-marketing-dashboard.png?resize=768%2C936&amp;ssl=1 768w, https:\/\/i0.wp.com\/ubiq.co\/blog\/wp-content\/uploads\/2020\/06\/content-marketing-dashboard.png?resize=1261%2C1536&amp;ssl=1 1261w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Hopefully, the above tips &amp; best practices will help you create content marketing dashboard for your business and clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/ubiq.co\/\">Ubiq<\/a>&nbsp;makes it easy to visualize data in minutes, and monitor in real-time dashboards.&nbsp;<a href=\"http:\/\/ubiq.co\/accounts\/register\">Try it<\/a>&nbsp;Today!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also read:<br><a href=\"https:\/\/ubiq.co\/blog\/top-5-retail-kpis-metrics-to-monitor-regularly\/\">Top 5 Retail KPIs &amp; Metrics to Monitor<\/a><br><a href=\"https:\/\/ubiq.co\/blog\/top-content-marketing-kpis-metrics-to-track-regularly\/\">Top Content Marketing KPIs &amp; Metrics<\/a><br><a href=\"https:\/\/ubiq.co\/blog\/how-to-choose-the-right-data-visualization\/\">How to Choose the Right Data Visualization<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing dashboards help monitor content marketing strategy &#038; ROI. Here&#8217;s how to create content marketing dashboard for your business.<\/p>\n","protected":false},"author":1,"featured_media":8761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[514],"tags":[565],"class_list":["post-8759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dashboards","tag-content-marketing-dashboard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Content Marketing Dashboard - Ubiq BI<\/title>\n<meta name=\"description\" content=\"Content marketing dashboards help monitor content marketing strategy &amp; ROI. 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