What’s a good email open rate? Benchmark by Industry, Day of Week in 2017

what is a good email open rate

What is a Good Email Open Rate ? Here are Benchmark Data by Industry & Day of Week in 2017 that you can use to refine your Email Marketing Campaigns.

Email Open Rate by Industry

According to a study by Smart Insights, here’s the Email Open Rate by Industry, based on a report of 750 companies representing 3000 brands in over 40 countries.

email open rate by industry

You can also read our list of Best Email Tracking Software to monitor email open rates and click-through rates.


Email Open Rate by Day of Week

What is the best day of the week to send emails? According to a study by Experian, here are the Email Open Rate by Day of Week. Contrary to what most might think, Tuesday might be the best day to send your emails. GetResponse, one of the best email campaign software tools & services, found that people send over 17% of emails on Tuesday making it the most suitable day of the week to send marketing emails and newsletters.

email open rate by day of week

Bonus Read : 9 Email Marketing Metrics you should track regularly


Email Open Rate by Company Size

According to a study by HubSpot, email open rate varies according to the company size – small, medium and large – and the number of email campaigns you send every month. So you need to adjust the number of monthly email campaigns according to the company size of your receipients.

email open rates by industry

Companies with 1-10 employees and 26-200 employees respond the best when you send them 16-30 email campaigns every month, with an average open rate of 35.3% and 32.3% respectively. Companies with 11-25 employees love it if you send more than 31 email campaigns every month, with an average open rate of 32.4%. However, large companies with more than 201 employees prefer lower email frequency. Their highest open rate was 32.2% at 3-5 monthly email frequency.


Email Open Rate for B2B & B2C Companies

What is a good email open rate while marketing to B2B companies? HubSpot has compared the email open rate for B2B and B2C companies, and found that B2B Email open rates remained steady at around 30% irrespective of campaign frequency. However, B2C email open rates varied from 30.5% to 34.9% depending the frequency of monthly email campaigns. So if your target market is B2C, then it’s important to test the email campaign frequency based on your industry.

email open rate for b2b companies

Adjusting email campaigns according to your target audience will not only increase email open rates but also help build email list even further.

To improve open rates, it’s also important to know the best time to send email for your industry. As you build your email list, you can send email blast to inform them about interesting & useful things. To do that, you can check out some of the best email blast software that we’ve researched and choose the right one for your business.

Check out our list of best email marketing campaign examples for tips & tricks to optimize your email marketing campaigns.

What do you think is a good email open rate for your industry? Share your experience with us.

About Sreeram Sreenivasan

Sreeram Sreenivasan has worked with various Fortune 500 Companies in areas of Business Growth, Sales & Marketing Strategy. He’s the Founder of Ubiq BI, a cloud-based BI Platform for SMBs & Enterprises.