How to Promote Your Blog Content Effectively


how to promote your blog

Do you promote your blog content effectively? These days it’s so easy to start a blog with just a few clicks. However, it’s not enough to just launch a blog and write great content. It’s equally important to promote your blog to increase traffic, build an active community and grow your business. Here are 8 ways you can promote your blog for free to build traffic, get more social shares and gain visibility.

 

How to Promote Your Blog Content

1. Stand out from the Crowd

Most people write blog posts about topics that they like, share it on social platforms and leave it at that. It’s hardly going to attract any traffic from your target audience. The most successful bloggers write content that’s truly beneficial to their target audience.

Before writing your blog post, ask yourself “Is this really helpful?”.

Useful content is something that helps audience answer a question, solve a problem, fix a pain point in their life. It should add value by make their lives easier. Once you start producing content that helps them become better in their personal or professional life, people will naturally come to your blog for more information.

 

You can also read How to Create Content Calendar to optimize your content marketing strategy.

 

2. Make it easy for people to find your Blog

How to get your blog to show up on google search?

I’m sure you work very hard to produce quality content for your blog. However, if people can’t find your articles online, your blog won’t be able to attract many visitors. So ensure that you make your content search-friendly by doing keyword research about your blog topic and including them naturally throughout your content.

If you search for “Tips to grow your business” on Google or other search engines, you’ll see a list of blog posts and articles that talk about how to grow your business. You’ll also see how their titles match your search queries. That’s what you want to do with your blog posts too. So go through the top 2-3 blog posts and look at how they have included the the target keywords in their blog posts and do the same for yours. This will make it super easy for people to find your articles online and click through them.

Check out our list of Best Long Tail Keyword Research Tools and LSI Keyword Research Tools to find the right keywords for your content.

 

3. Build healthy relationships

Typically people write blog posts and simply share it with their social networks, hoping that people will read, like and even share it. Don’t use people in your personal & professional networks to only spread your blog posts. Eventually, they’ll see through it and stop doing it. Instead build meaningful relationships with people on social platforms, so that they genuinely like what you do and naturally share your content every time you post it online. You can build healthy two-way relationships by engaging directly and contributing useful comments to online conversations – when they post an update, share content or participate in online discussions around a topic.

 

4. Share other people’s content

Authentic relationships are a two-way street. If you want people to engage with your content, you need to do the same with yours. Just like you, even they can use an extra like or a share. So share content from those within your personal and professional networks. Regularly engage with them by posting comments on their blogs and sending messages on social media. When it’s your turn to publish a new article or blog post, they’ll be happy to do the same for you. Remember, you need to take the first step to proactively spread their content and engage with them.

 

Bonus ReadBest Blog Topic Generators for content idea generation.

 

5. Use Social Media to spread the word

People post blog posts and articles to their social media accounts and forget about it. You need to go deeper. Find relevant groups & online forums that talk about the topics covered by your blog. Participate in discussions by sharing your opinions and adding value. As you become a regular contributor to these groups & forums, their members will become familiar with you, and begin to trust you. Eventually, you can start sharing your content with these online communities. These days, it just a few weeks to build credibility on any social network.

The key is to start slowly and keep adding value. Don’t spam all the groups you can find with as many blog posts as possible. Your account will be banned for sure.

However, if you want to quickly increase the reach of your posts outside your social network, you can try boosting a post on Facebook, or create a Facebook Advertising Campaign to promote your Page.

 

Bonus Read: 7 Best Free Blog Title Generators for Content Creation Ideas

 

6. Leverage Email Marketing

Email Marketing is one of the most effective marketing channels to promote your blog, if used properly. It enables you to personalize each message according to your target audience. Email is one thing every one checks, every single day. If you target the right people with the right message, you can easily drive visitors to your blog.

Here’s what you can do. First of all, add email subscription opt-ins on your blog and Facebook page, to gather emails. Send weekly/monthly newsletters with freebies and interesting tips for your target audience. Identify your fans and followers in your subscriber list inform them about trending blog posts, or content relevant to latest trending topics. Encourage them to share your blog posts & articles within their social networks.

Here’s our list of Best Email Marketing Software & Tools that you can use for your business. You can also use exit intent popups to grow your email list .

 

7. Create videos to promote your blog

Did you know that YouTube is the second largest search engine with up to 300 hours of videos being uploaded evey minute? YouTube users spend almost 6 billion hours watching videos every month. That’s a huge source of traffic, you just can’t ignore.

The trick is to add short videos to your blog content. It can be a video tutorial or simply a presentation of your blog post. Once you start adding videos to your blog posts, you can easily post them to YouTube and drive traffic to your website. Remember to do video SEO as well as YouTube SEO to optimize your videos for search engines.

 

8. Do Guest Blogging

One of the best ways to spread the word about your blog is to write guest posts on well-known websites in your niche or industry. There are plenty of Guest Blogging websites and opportunities online. Find the ones that are relevant to your blog and pitch a guest post topic that you’d like to write, in exchange for an author bio with your blog name and credentials, at the end of the post.

To begin with, start with niche blogs that have relevant audience. Once you publish a couple of guest posts, go for bigger online publications by sharing links to your published posts with them. If you’re lucky, some of your guest post may even get picked by Top news sites like the New York Times & The Washington Post, which will drive tons of traffic to your blog.

 

Check out our list of Best Free Content Calendar Templates to plan, organize & execute your content marketing strategy.

 

Conclusion

There are plenty of ways to promote your blog, but the key is to execute them well. Start with a couple of blog promotion techniques and build your content promotion strategy based on the results of your efforts. Also, remember that there is no magic bullet to blog promotion. You need to stick to each blog promotion tactic for at least 4-6 months to be able to see great results.

 

Do you have any blog promotion strategies? Please feel free to share your content promotion tips & tricks as comments.

About Sreeram Sreenivasan

Sreeram Sreenivasan has worked with various Fortune 500 Companies in areas of Business Growth, Sales & Marketing Strategy. He’s the Founder of Ubiq BI, a cloud-based BI Platform for SMBs & Enterprises.