Keyword Research Tools enable you to find the right keywords for your business. Keyword Research is, in fact, the most important step of SEO.
If you target the wrong keywords, you’ll attract the wrong kind of visitors to your website. If you don’t target low-traffic or high-competition Keywords, you will not attract enough visitors to run a sustainable business. Targeting the right keywords drives highly targeted traffic and reduces bounce rate on your website.
Here are the Best Keyword Research Tools that you can use to target short tail and research long tail keywords for your business.
Best Keyword Research Tools for SEO
1. Google Keyword Planner
Google Keyword Planner is perhaps the most popular and widely used Keyword Research Tool out there. It’s free and provides direct integration with Google Adwords.
It provides detailed information about keyword search volume, competition and bid amount (for PPC advertising). However, unlike other keyword research tools listed below, it doesn’t provide competitor analysis.
Google Keyword Planner is a great way to start your Keyword Research for SEO. It’s easy to understand and easy to use. Also, since so many people use this Keyword Research Tool, it has vast community of users to help you out, in case you have questions.
Here’s our detailed step-by-step guide on How to use Google Keyword Planner for SEO to help you get started.
SEMRush is another great Keyword Research Tool. In fact, it is so much more than a Keyword Research Software.
Typically, you provide a seed Keyword and the Keyword Research Solution provides a list of keyword suggestions with a their search volume. In SEMRush, you can even provide your landing page URL (or your competitor’s URL) and it will tell you for which keywords are ranking for that page.
This makes it easy to do competitor analysis, as well as find both short-tail and long-tail keywords for your website or blog.
It’s also one of the best backlink checker tools available today.
SEMRush also provides detailed reports on keyword traffic and even CPC data of Google Adsense. SEMRush pricing starts from $99/month.
Check out our list of Free Best SEO Audit Tools to perform SEO Audit for your website
You can also read How to Create SEO-Friendly URL Structure to optimize your URLs for SEO
3. LongTail Pro
LongTail Pro is one of the most popular cloud-based tools for Keyword Research. As the name suggests, it helps you specifically find long tail keywords for your business, in addition to the usual short tail keywords. So it’s quite useful for niche websites & businesses. Platinum users can avail detailed Keyword Analysis Reports.
LongTail Pro also offers Competitor reports, that allows you to see what keywords your competitors are targeting and find the right keywords for your business.
LongTail Pro provides a free trial with pricing starting at $25/month.
Check out our complete guide to LSI keywords that you can use to find semantic keywords for your main keyword and include them in your content.
SECockpit is a feature-rich Keyword Research Tool & SEO Management Software.
Just like other Keyword Research Services, it provides a Keyword Research Module that suggests short-tail and long-tail keywords based on your seed keyword. However, it can also show you keyword suggestions from Google Suggest, Google Related Searches, YouTube, and even Ebay & Amazon.
It’s a great Keyword Research Software for a niche market.
SECockpit offers a free 30 day trial and pricing starts at $40/month.
You can also check out how to do YouTube SEO to optimize your videos to rank better on YouTube.
KWFinder is a new and one of the fastest growing Keyword Research Platform available in the market.
It provides Keyword Research focused features that will help you drive highly targeted traffic to your website. It’s useful to find question-based keywords such as “how to setup wordpress” related to problem solving topics.
KWFinder offers both free & paid plans. You can try out their free plan to explore all features. However, their basic paid plan ($12.42/month) is generally the best for most users.
SpyFu is one of the best Keyword Research Software Products available today, especially if you’re in a niche or highly competitive market.
SpyFu Keyword Research Tool not only provides short-tail and long-tail keyword suggestions, but also allows you to do competitor analysis. It also allows you to find low competition keywords for your niche.
SpyFu pricing starts at $33/month.
WordTracker is another amazing Keyword Research Tool popular among small businesses. In addition to helping you do Keyword Research, WordTracker also helps you build backlinks to your website and develop SEO strategies.
It has 3 main tools:
- Keyword Tool to do Keyword Research
- Link Builder Tool to identify inbound link prospects
- Strategizer Tool to monitor and improve your overall SEO strategy
The Link Builder & Strategizer tools are unique to WordTracker and not found elsewhere.
WordTracker offers a 7 day free trial and pricing starts at $69/month.
It’s recommended that you try out each of these Keyword Research tools before you make up your mind. Use Google Keyword Planner Tool in any case, since it’s free and also provides great keyword insights. If you’re also interested in competitor analysis, you can use one more tool along with Keyword Planner.
Check out list of SEO Analysis Tools to analyze your website for free.
Building backlinks, reducing Bounce Rate, and Optimizing Images for SEO are some of the other ways to improve page rank and conversion rates for your website. You can even optimize videos for SEO. Check out our On-Page SEO Checklist and Off-page SEO Techniques for Tips to improve search engine ranking.
Do you use any of the Keyword Research Tools mentioned above? Share your experience with us.