How to Set Up Google Analytics Goals


how to create goals in google analytics

Google Analytics Goals are a great way to track the performance of your online marketing efforts. Goals tell you if a visitor has completed a specific behavior on your site/app – such as clicking sign up button, completing registration, or even making a purchase. You can use this information to track conversion rate at every point of your website or mobile app, and find out which users are the most responsive, by analyzing their user demographics such as location, gender, age, device, landing page.

How to Set up Goals in Google Analytics

Here are the steps to set up Google Analytics Goals.

1. Sign in to Google Analytics. If you haven’t done it already, here’s how you set up google analytics for you website.

2. Click on Admin link, at the bottom left, below the list of reports in the report navigation. The Admin page gives you access to the Analytics administrative features.

3. Navigate to the desired View. Analytics lets you have multiple accounts. Each account can have multiple properties and each property can have many views. You can read more about it here.

google analytics goals option

4. In the View Column, Click Goals. You’ll be taken to a page which show a table of your goals. It will be empty at this point, since you haven’t created any goals yet. You’also see a couple of buttons above the table – New Goal & Import from Gallery.

new goal import from gallery

5. Click + NEW GOAL or Import from Gallery, to create a new goal.

+NEW GOAL allows you to create a fresh new goal from scratch. While using this option, Google Analytics also provides goal templates that you can use to define your goal quickly.

Import from Gallery allows you to Import Goals created by other Google Analytics Users who have shared them publicly.

Please note, you can create up to 20 Google Analytics Goals for each View. After that, the +NEW GOAL and Import from Gallery won’t be displayed for that view.

6. There are a couple of ways to set up goals in Google Analytics

  1. Using a Goal Template
  2. Creating Custom Goals

Let’s look at each of them in detail

Create Google Analytics Goal using a Template

After you click +NEW GOAL as described above, you’ll see a list with a couple of options Templates & Custom.

Templates Option will be visible only if you’ve set the industry for your View. If they are not visible, you need to edit your property , select an industry category and save the changes. Then,

  1. Goal Setup: Select Templates Option to create a goal from a template. This will help you start with a pre-filled google analytics goal configuration. You can always edit them according to your requirement.
    templates google analytics goals
  2. Under Templates Option, you’ll see a list of templates to choose from. Google Analytics provides templates for the most common actions taken by site visitors such as sign up, placing an order, watching video. They are organized into 4 Goal categories (Revenue, Acquisition, Inquiry and Engagement) which form the high-level business objectives that motivate the usage of goals in the first place. Under each category, you’ll find templates designed to help you with specific goals for your business. Select the template of your choice and click Continue. Here are the available templates and their use.
    1. Revenue
      • Place an Order – To track if a visitor completed purchase or pre-order request
    2. Acquisition
      • Create an Order – To track sign ups, account or view creation
    3. Inquiry
      • Contact Us – To track if visitor viewed phone number, directions, email or chat
      • Read Reviews – If visitor read any reviews and ratings on your site or app
      • Get Callback – To track if visitor requested service or phone call
      • Live Chat – If the visitor contacted you via live chat
      • Update – Visitor downloaded or installed a new version
    4. Engagement
      • Compare Information – To track if the visitor has compared features, products or options
      • Add to Favorites – If the visitor has Saved product or information to a list
      • Media Play – To track if the visitor has played a media like a video, slideshow or product demo
      • Share / Social Connect – If the visitor has shared content to a social network or sent an email
      • Sign up – Track if visitors subscribe to newsletter, update alerts or join groups.
  3. Enter the Goal Description Details. Here you need to enter a Name to identify your Goal, Select Goal Slot ID and Goal Type.Each goal you create is assigned a Slot ID. You can have a maximum of 20 slots per view. These slots can be grouped into Goal Categories (called Goal Sets). You can leave it as is for now.
    google analytics goal description
  4. Select the type of Goal you want to create. Google Analytics allows you to create 4 types of Goals:
    • Destination  – Select this if you want to track if a visitor visited a specific URL on your website
    • Duration – Use this if you want to track if visitors stay on your site for greater than a specific time duration
    • Pages/Screen per Session – Choose this if you want to track if your visitors visit more than a specified number of pages in each session
    • Event – Use this to track if your visitors trigger an event such as playing a video or a slideshow on your site.After you select Goal Type, click Continue
  5. Enter Goal Details – Based on the goal type you selected in the previous step, you’ll need to provide appropriate details. For example, if you selected Destination Goal, then you need to provide a destination URL to track your goal. If you selected Duration, you’ll need to provide the duration in hours, minutes & seconds to measure the goal. There’s also an optional settings to assign a monetary value to each goal conversion, if you want to measure your goal conversion in dollar amount instead of number of visitors.
  6. Click Verify Goal to see if the goal tracking is working correctly. For Goal verification, Google Analytics will use past 7 days to your account data to calculate your goal conversion. Click Save to save the goal.
  7. You’ll see a table that shows a list of goals for your view. You can click edit, to edit any of these goals, or toggle them on/off to record/pause your goal tracking.
    list of google analytics goals

Create Custom Goals in Google Analytics

After you click +NEW GOAL as described above, you’ll see a list with a couple of options Templates & Custom.

  1. Select Custom and click Continue
  2. Enter Goal Description Details  as mentioned in steps 3-4 above (create google analytics goals using template) and click Continue
  3. Enter Goal Details as mentioned in step 5 above.
  4. Click Verify Goal to see if the goal tracking is working correctly. For Goal verification, Google Analytics will use past 7 days to data to calculate your goal conversion. Click Save to save the goal.
  5. You’ll see a table that shows a list of goals for your view. You can click edit, to edit any of these goals, or toggle them on/off to record/pause your goal tracking.

 

Learn how to get Google Analytics Individual Qualification certificate to leverage google analytics for your organization.

 

How to view Goal Reports in Google Analytics

How do you know if your goal tracking is working correctly? Where do you see a report of goal conversion ? Google Analytics provides Goal Conversion Reports in Report Navigation on the left, to help you monitor goal conversion on your site. You’ll find them in Conversions menu under Goals section -> Overview.
google analytics goal conversion report

You can also create custom Google Analytics Dashboard and Google Analytics Reports to track events, metrics and goals for your business, whether it is for ecommerce, social media, seo, or even content marketing.

 

Bonus Read : 8 Most Important Google Analytics Metrics Every Business Should Track Regularly

 

Google Analytics Goals help you track if your site visitors perform specific desired actions such as sign up, purchasing items, watching videos and improve the results of your online marketing efforts.

Got any tips to set up Google Analytics Goals? Share your experience about setting goals in Google Analytics with us.

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About Sreeram Sreenivasan

Sreeram Sreenivasan is the Founder of Ubiq, a business dashboard & reporting platform for small & medium businesses. Ubiq makes it easy to build business dashboards & reports for your business. Try it for free today!