Facebook Analytics Tools enable you to easily track and analyze the performance of your Facebook Ad Campaigns, so you can monitor and optimize campaign performance.
Today, Facebook is the biggest social network with over 2 billion active users and you simply cannot avoid Facebook marketing if you want to grow your business. In order to make the most of your marketing activities on Facebook, it’s important to track Facebook Analytics for your website and see how your social media efforts are performing, what’s working and what isn’t. Here are 8 Free Facebook Analytics Tools you can use to measure, analyze and optimize your Facebook Marketing Strategy.
8 Free Facebook Analytics Tools to Optimize Facebook Marketing
Here’s a list of free analytics tools that you can use for Facebook Page Analytics as well as Facebook Profile Analytics. Each one of them provides a comprehensive Facebook Analysis Report with the key social media metrics that you need to track and improve.
1. Facebook Insights
Naturally, the first free Facebook Analytics Tools is the in-built analytics tool provided by Facebook itself. Facebook Insights is available to the admins of any Facebook Page with more than 30 likes/fans. It provides a free Facebook Insights report with detailed social media metrics such as post reach and engagement. You can view the overall engagement for your posts, as well as engagement for each specific post. This allows you to understand what type of content drives maximum engagement and improve your content marketing efforts quickly.
It also provides in-depth audience insights with break up about their demographic and location. The Likes page shows performance of paid and organic posts, helping you understand how your Facebook Ads are doing.
Facebook Insights Report also provides tons of other useful social media metrics such as video views, actions on page, and post reach that you can use to optimize your social media marketing strategy.
It’s recommended that no matter which Facebook Analytics Tool you use, you should always use it along with Facebook Insights.
Read our list of Most Important Facebook Metrics that you need to track the performance of your Facebook Page.
LikeAlyzer is a simple free Facebook Page Analytics tool that enables you to analyze the performance of any Facebook Page without even logging into Facebook. It evaluates a Facebook Page and assigns a score that indicates its popularity on Facebook. It also compares your Facebook page with others in your industry.
LikeAlayzer generates a comprehensive free Facebook analytics report that provides many useful metrics and suggestions for improvement. For example, you’ll find recommendations to improve metrics like engagement rate, post length and timing to optimize your Facebook Marketing Strategy and drive more engagement.
3. Simply Measured
SimplyMeasured is an amazing Facebook Analytics Platform that provides 4 really insightful & free Facebook analytics reports. First is the Insights report that uses data from Facebook Insights to generate trends and metrics about engagement, reach, likes, traffic sources, post type, stories, fan activity, impressions and user demographics.
Next is a competitor analysis report that allows you to compare 10 Facebook pages with up to 250,000 fans. It shows comparative stats about post engagement, customer service response time, and top posts with their own engagement metrics.
Then there is an in-depth Fan Analysis Report that shows detailed engagement and content metrics about your page fans. You’ll see top users by likes, comments and engagement. It also shows fan activity by day/week, as well an analysis of top links, posts and domains.
The last report is about content analysis and shows content performance by post types, common keywords, engagement and top referring domains.
Sociograph is a simple free Facebook Analytics Tool that shows the total number of posts & authors, as well as how many people have liked/commented on your posts. It also shows the average number of likes, comments and shares, broken down by type of post. You can also see the top posts during a chosen time period.
Agorapulse provides 2 amazing free Facebook analytics tools. The first one enables you to benchmark your Facebook page, tells you if your content performance is above average, which metrics require your attention and what you should do to improve them.
It provides detailed page-level and timeline-level analytics and reports. You can use it to monitor your reach – organic, paid and viral – and understand what type of content drives most engagement. It even allows you to calculate the ROI for your Facebook Marketing Strategy, and download customizable reports as powerpoint presentations.
Check out our list of Best Facebook Automation Tools to automate your Facebook Marketing Campaigns.
Cyfe is a real-time online dashboard software that allows you to connect your Facebook accounts and track more than 50 Facebook Metrics about your Page, using real-time web based dashboards. You can use Cyfe to track high-level page metrics, as well in-depth Facebook metrics about posts, views, likes, stories, impressions, Facebook ads, check-ins and even user distribution by country. You can even download dashboards in multiple formats. It’s a great tool to produce social media reports and dashboards for your clients and partners.
Although Quintly allows you to analyze data from various social media platforms such as Facebook, Twitter, LinkedIn and Google+, it provides a free Facebook Analytics tool that enables you to analyze your social media pages as well as those of your competitors, understand the top performing content and fan base distribution. In fact, it generates comprehensive and customizable social media analytics reports with over 250 metrics covering a wide range of sections such as influencers, sponsored posts, Facebook ads, user engagement and more.
Komfo is a free analytics tool for Facebook that provides the usual social media metrics about user demographics, sentiment analysis and content performance. It allows you to monitor the performance of your organic Facebook Marketing strategy as well as paid Facebook Advertising campaigns. You can even use it to schedule posts on Facebook Pages, even if you have multiple Facebook accounts in different languages.
Here’s our list of Top Social Media Scheduling Tools and Platforms.
There are plenty of Facebook Analytics tools (both paid and free) that you can use for Facebook Profile Analysis as well as Page Analytics. The key is to evaluate each Facebook analytics software and pick the one that fits your requirements. It should help you grow engagement & reach of your Facebook posts, and eventually drive more revenues. Every analytics tool is capable of slicing & dicing your data and showing them in beautiful visualizations. But the real value lies in its ability to help you increase your reach and engagement. As mentioned earlier, no matter which Facebook Analytics tool you use, remember to use it with Facebook Insights. It’s free and quite comprehensive, as per our experience.
You can also check out our list of Best Free Social Media Analytics Tools.
Do you use any Facebook Analytics Platform or Solution? What’s your favorite Analytics Tool for Facebook?