While big businesses and companies are mostly known to the public, small businesses not only need to let people know that they exist, but they also have to appeal to their target consumers. Public relations (PR) have always played a very powerful and important role in brand-building. Whether it is a small business or a large company, all industries realize and understand how the brand reputation affects the public interest in their business.
Established businesses have to constantly market themselves to attract new clients and customers. Big companies hire Public Relation agents or have marketing departments that will ensure that they maintain the positive reputation of the company. Similar to marketing, PR is evolving and becoming increasingly digitalized.
For companies that are yet to make their mark in the market, here are 7 PR tools for small businesses that can take your small business to new levels and great heights.
Help A Reporter Out (HARO), Business Wire, Muck Rack, Media Kitty
Through Help A Reporter Out (HARO), companies can reach out to journalists looking for stories to report on. HARO is an excellent and effective medium for brands seeking valuable media coverage.
If your company has something important to share, all you need to do is to send a press release to Business Wire. It will circulate your news through multimedia channels. The Business Wire is a well-established PR tool, which has been delivering multimedia news across the globe for more than 50 years.
Muck Rack is another platform through which firms and business owners can spot journalists with ease. It allows people to search through the database by typing keywords, locations, and topics covered. The companies also get an email notification when any of the journalists mention their brand.
Media Kitty also connects firms with leading journalists so that they can find a platform to pass information about their brand. They have a huge database of journalists who cover various topics. This can prove to be one of the excellent PR tools for small businesses.
Localist, one of the best PR tools for small businesses
Localist, an interactive online calendaring platform, is meant to help small businesses with limited marketing resources manage their promotional events.
Business owners and firms can input planned events after signing up for an account. You can even upload events altogether in bulk or import your current calendar.
What’s more, with localist, you can also create an online community where your target audiences can write reviews, check-in to events, add comments, and even upload photos. Being Google Analytics-friendly, this platform gives you the freedom to track conversations about your event. It tells you the number of shares and follows events that you have apart from other relevant insights.
Localist will cost you $19 a month (starter plan). This will include responsive design for enhanced vmobile access, custom domains, unlimited events, and a lot more).
PRWeb is an excellent medium for businesses and companies that are targeting the online community. PRWeb publishes press releases across the internet on blogs, search engines, big news sites, and websites.
All you need to do is to write an effective press release with the help of the resources provided by PRWeb. After adding the required pictures, video, keywords and other required features, you will have to plug your press release into PRWeb’s template and click ‘Submit.’
The service starts at a price of $99 per press release and is one of the best PR tools for small businesses.
MyBlogGuest is a platform that brings together bloggers, content creators, and companies together so that they can share their ideas, build links, and cross-promote.
One way of getting your business noticed by your target audience is to write high-quality guest posts on big sites. This can prove to be one of the many effective PR tools for small businesses After creating an account on MyBlogGuest, post an advertisement in the forum for free or look out for guest blogging opportunities. Moreover, you can post directly in the Articles Gallery for blog owners to find. However, in order to do that, you will require a GO PRO account.
It is absolutely free to sign up and browse the forum. It will cost you $50 per month for a full-featured account.
HootSuite and LinkedIn
HootSuite is an amazing social media management tool that allows you to manage multiple social media accounts (Facebook, Twitter, Google +) in one single dashboard in order to automate social media posts while increasing engagement at the same time.
It can also help you to monitor top content, traffic sources, likes and shares, and other metrics.
LinkedIn is an amazing platform to connect with friends, colleagues and also find a job. You can also find excellent journalists, affordable and good PR reps that can help you with your PR campaigns.
Even though it is free for up to three social media profiles, it is better to opt for premium plans starting at $29.99 a month
Radio Guest List
Radio Guest List is another equally effective platform to reach out and promote your goods and services. Radio Guest List connect firms with the people working in radio, which includes broadcast journalists, producers and hosts of podcasts.
Online PR Media
Online PR Media has a quick and easy submission process. It also provides tips for writing effective press releases, and editors to review and approve all submission before it goes live.
You need to sign up for an account and you will be guided as you write a high-quality press release.
While it will cost you nothing for an online press release, you will be charged $22 for social media press release. There will be extra costs for add-on services.
While there are several more PR tools for small businesses, the seven tools listed above should help you get started and plan ahead.