5 Best Cold Email Templates for Lead Generation


cold email templates

Are you looking for cold email templates that you can adapt for your business? Look no further because you’ve come to the right place.

Sending cold emails is one of the most important aspects of lead generation and sales development for any business. Sending a cold email with the right message to the right person can help you drive warm leads for your business and get a foot in the door. Here are the 5 cold email templates and best practices that can help you get more leads for your business.

 

5 Best Cold Email Templates for Lead Generation

Before we look at the cold email templates and examples, let’s talk about the most important part of any sales email template – it’s subject line. Did you know 68% of people decide to open emails based on subject lines alone? If no one opens your emails, then they won’t know about your products & services at all.

So how do you ensure that most people open your cold emails simply by reading your subject lines? Here are some of the ways you can increase email open rates of your cold emails:

  1. Use the recipient’s name in subject line, if available. Most email marketing software allow you to automatically include name in subject line if it’s available
  2. Be specific in your subject line. Tell them what’s in it for them. The more specific you are, the higher the open rate
  3. Try using questions in subject lines.
  4. Ensure that your email message actually delivers what you promise in your email subject line

Specificity and personalization are the 2 things to keep in mind while crafting subject lines for emails.

 

There are 2 types of cold emails you typically need to send to generate business leads:

  1. Asking for referral : In this case, you email someone high in the organization (e.g COO, VP), asking for a referral to the right person whom you can contact to sell your product or service
  2. Pitching your product or service: Here you directly email the decision maker or key stakeholder, pitching him your product or service, and requesting him for a demo, sign up, pilot project, etc.

 

Let’s look at 3 cold email templates asking for referral in an organization

 

1. If you’re not sure whether the recipient is the right person or not

Hi [recipient’s first name],

I’m [my name] and I lead the business development efforts at [my company]. We have recently launched a new solution that [one sentence pitch – what your solution does].

Based on your online profile[mention profile link], it appears that you might be the right person, or at least point me to the right person to talk about [problem solved by your product]

I’d like to speak to someone from [company name] who is responsible for [key decision required to buy or use your product].

If it’s you, would you be open to a 10 minute call on [time and date] to discuss how [solution name] can help your business? If it’s not you, can you kindly point me to the appropriate person?

Thank you for the help!

Regards,

[Your Name]

 

You can also read how to do mail merge in Outlook, to send personalized bulk emails to large number of recipients.

 

2. If you’re sure the recipient is not the right person

For example, you may want to reach the sales head of a company. However, the company website only provides a generic email address of HR person. So you have no way but to contact this person.

Hi [recipient’s first name],

I’m sorry to email you out of the blue. Can you kindly refer me to the right person for [problem solved by your product, or what your product does]?

Thank you for your time.

[Your name]

 

You can also check out our list of Best Promotional Email Examples that you can use in your business.

 

3. If you’re not sure whether the recipient is the right person or not

Hey [recipient’s first name],

I’m [my name] and I’m with [my company name]. We work with businesses like [recipient’s company name] to [one sentence pitch – the problem solved by your product].

[Most important benefit of your product].

Can you direct me to the right person at [recipient’s company name] to talk to about this so we can explore the possibility of a demo or a presentation for your company?

Regards,

[Your Name]

 

 

You can also read our list of Best Email Tracking Software to improve email open rates and click-through rates.

 

 

Now let’s look at 2 cold email template examples that you can use to directly pitch to the decision maker

4. Pitch specific benefits of your product

In this example, you pitch your product or service by listing its 3 key benefits.

 

Hey [first name],

I hope you are doing well. I’m reaching out because [explain how you got their contact information – spoke to a colleague, researched their company online, etc.].

[your company name] has built a new solution that [what your product does]. [most important benefit in one sentence]. Here’s how [your product name] can help [recipient’s company name]:

  • Benefit/feature 1
  • Benefit/feature 2
  • Benefit/feature 3 (optional)

Are you open to a quick 10-minute call [time and date] to understand how [your product name] can help your business?

Regards,

[Your name]

 

5. Specify customer problems that your product solves

In this cold email example, you pitch your product or service by listing the 3 problems that it can solve for your customer.

Hey [recipient’s first name],

Hope you are doing well! I’m reaching out because [explain how you got their contact information – spoke to a colleague, researched their company online, etc.].

[Name of recipient’s company] has a new software that [most important problem solved by your product]. [Most important benefit of your product].

I believe that [our product] will be able to help [name of recipient’s company] :

  • problem 1 solved by your product
  • problem 2 solved by your product
  • problem 3 solved by your product

Here are a few case studies [links to case studies/interviews] of how [product name] has helped our clients [problem solved by your product]

Are you open to a quick 10-minute call [time and date] to understand how [your product name] can help your business?

Regards,

[your name]

 

You can also read how to create email templates in Outlook to quickly compose emails and send quick replies.

 

Conclusion

Hopefully, the above cold email templates will help you craft great emails that open more doors for your business. Sending cold emails is an art that requires practice and patience. It involves deep understanding about your target customers, their problems and how their organizations function. However, the above cold email templates can provide good examples of cold emails that you can use to generate more leads for your business, and jump-start your lead generation activities. Every business is unique so feel free to customize these cold email templates according to your requirements. Remember, the key is to personalize emails and be specific.

 

Do you have any tips about sending cold emails? Please share your experience as comments.

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About Sreeram Sreenivasan

Sreeram Sreenivasan is the Founder of Ubiq, a business dashboard & reporting platform for small & medium businesses. Ubiq makes it easy to build business dashboards & reports for your business. Try it for free today!