Content Calendar Templates provide a great way to easily create a content calendar for your business, that you can use to plan your content marketing strategy, organize content creation and promotion activities, co-ordinate with your content marketing team and achieve business goals effectively. Here are 21 Best Content Calendar Templates that you can use for your business, to optimize your content marketing strategy. Please note, some of these templates are gated, meaning, you’ll have to sign up or provide your email id to download them.
21 Best Content Calendar Templates for Content Marketing
Here are 21 free content calendar examples that you can use for your business. Most of these editorial content templates are excel-based, while some are based on Google Sheets (Google Docs), WordPress, and PDFs.
Excel based Content Calendar Templates
1. Madison Miles Media
Madison Miles media provides an easy to use excel-based content calendar template that allows you to easily align your content with target keywords and audience segment. It also enables you to track you content’s impact on customer journey, and track keyword usage. You can download their content calendar template here.
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Curata’s editorial calendar template provides 12 essential fields such as title, publish date, content type, and more to help you plan and organize your content marketing activities. They’ve even provided a step-by-step guide with detailed instructions to use the template, as well as suggested meta tags for different types of content. You can download the content calendar template here.
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HubSpot provides a blog editorial content calendar template that allows you to plan content marketing tasks on a week-by-week basis. It has many useful fields such as keywords, buyer personas, and call-to-actions that enable you to create highly relevant and converting content for your business. You can download their template here.
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4. Convince & Convert
Convince & Convert provides a long-term content calendar template that allows you to plan content marketing strategy several months ahead, at once. It even has a tab called Content Repository to collect all your future content ideas in one place. You can download their content calendar template here.
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5. Pam Moore
Here’s a great content calendar template that contains a tab for each month, whereby you can plan & organize content marketing tasks for every week, and, in fact, all the way down to every day of the week. It even allows you to maintain a content inventory to keep track of all the published pieces. You can download it here.
6. Bob Angus
Bob Angus provides a standard content calendar (download here) to plan out content marketing strategy and tasks around various events such as product launches & conferences, throughout the year.
7. Vertical Measures
Vertical Measures provides a free, ungated content calendar template that enables you to organize and coordinate content marketing tasks on a month-by-month or annual basis. You can download the content calendar template here.
8. Lee Odden
Lee Odden provides a simple yet powerful content calendar templates that’s basically a list of content pieces displayed chronologically, with placeholders to fill out additional details about each piece, such as keywords, audience, media, tags and more. You can download the template here.
Shareaholic provides another awesome content calendar template that even allows you to add content URLs for campaign tracking. Download their content calendar here.
MyMarketingCafe’s content calendar template is meant for small businesses and startups. It’s a basic template that enables you to easily track content headline, topic, publish date, category, meta tags and more. In fact, it even comes with a small business marketing guide. You can download it here.
Web.Search.Social provides another useful content calendar template that allows you to categorize your content in a variety of ways such as keywords, topic, due date, status and more. You can download their content calendar template here.
12. Content Marketing Institute
CMI provides a comprehensive content calendar template that consists of a general marketing calendar, a week-by-week editorial calendar and a content repository spreadsheet to save all future blog ideas. You can download their content calendar template here.
13. Bluewire Media
Their content marketing template enables you to track the status of each piece of content (e.g pending, planned, approved, published, etc) using a color-coded formatting. This helps quickly find pending and published content. You can download it here.
98toGo provides a useful editorial calendar that allows you to track each piece of content by content type (e.g blog post, ebook, infographic) and by stage in buying cycle.
15. Brett Snyder
Here’s an awesome content calendar template by Brett Snyder that’s full of examples. It also has tons of space to fill detailed information about subject, keywords, promotional plan, source & key elements. You can download it here.
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Google Sheets based Content Calendar Templates
Here are couple of content calendar templates using Google Docs.
16. WebPage FX
WebPage FX provides a robust, google sheets-based content calendar template that you can use to track content pieces on a week-by-week basis, as well as store downloadable content and future content ideas. You can download the editorial template here.
17. Crackerjack Marketing
Here’s another great Google Sheets-based content calendar, that even allows you to specifically measure content performance. You can download it here.
Content Calendar as WordPress Plugins
If you’re blog is based on WordPress, then you can use EditFlow’s content calendar that can be added as a WordPress plugin. It provides an amazing way to see upcoming content in a month-by-month view, as well as drag & drop them onto new months & dates. You can download it here.
19. Editorial Calendar
Just like EditFlow, this content calendar allows you to visualize your content marketing activities right from within WordPress, and quickly edit their titles and due publish dates with just a few clicks.
PDF based content calendar templates
20. Roger Parker
Roger Parker provides a simple PDF-based content calendar that you can use to plan your content marketing activities for the entire year. Simply print it and start scribbling. You can download it here.
Here’s another PDF-based content calendar, that also includes an e-book about the benefits of using editorial calendar.
Content Calendar Templates make it really easy to plan, organize and coordinate content marketing tasks and activities for your business. Some even allow you to track content performance to help you optimize your content marketing strategy quickly. They help you easily identify your target audience, come up with relevant topics, consistently product quality content and even spot top performing content that can be re-purposed to drive more visitors. Content Calendars enable you to translate your business goals into content marketing objectives and break them into manageable tasks that can be executed effectively.
Which content calendar template do you use?