Here are Top Blogging Tips from Blogging Experts & Influencers that you can use to improve your blogging efforts, grow your audience quickly and engage them better. Whether you’re a beginner or a professional blogger, they can help you optimize your blog.
11 Top Blogging Tips from Experts & Influencers
1. Understand Your Audience
Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.
The key is to understand your audience as much as possible, to understand what they’re interested in, and generate content around those topics. You can do this by reaching out to users who share your posts on social network – by sending them a direct message or email (if you know their email). Also look at other articles shared and commented up on by these users to understand the kind of content they like.
Check out our Best Tips to Write Catchy Headlines for your Blog Posts & Articles.
2. Get Blogging Ideas from your Audience
Create blog posts that answer the most interesting questions from people you engage with on social media.
Here’s a great blogging tip to get blogging ideas for your articles and blog posts. User interactions such as blog post comments, tweets and comments on social media platforms such as Facebook and LinkedIn provide ample ideas about the topics that people would like to read more about. You can even run a survey or a poll on your blog to find out the topics that your audience would like to read. You can even share the survey via email and social media platforms to get more response.
3. Write For Yourself
Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.
This is another great blogging tip by Adii, whether you’re a beginner or an expert blogger. Always write down your own ideas and thoughts, tips and opinions. You’ll be surprised at the amount of original and useful information you’re able to pen in your posts and articles. This will help you publish more content frequently, and you’ll also enjoy writing.
Bonus Read: 7 Best Free Blog Title Generators for Content Creation Ideas
4. Keep it short & simple
Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.
While writing blog articles, the trick is to put across your points as quickly as possible, provide 1-2 paragraphs to elaborate those points and avoid being superfluous. People either bookmark long form posts or skim through it and search for something concise instead.
5. Use Catchy Title & Headings
No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.
This is one of the most important blogging tips. Your title is the most important part of your blog post so spend a lot of time trying to come up something catchy. Think about it. The post title is the most prominent text in your tweets, social media posts, even email subject lines. Upworthy creates up to 25 headlines for each article. Also, create catchy sub headings throughout your post so that once people click your post they continue reading it and don’t drop off.
6. Write Consistently
Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.
It’s important to blog regularly, at least twice a week. People may not remember your individual blog posts, but when you publish and share useful content consistently, people become familiar with your blog over time, start mentioning it in their tweets, social media posts, and even in their own blog articles. Once they repeatedly find your blog to be useful, they’ll either subscribe to your email list or start following your social media pages. You can even publish your content as Facebook Instant Articles to increase reach and engagement.
You can also read How to Create Content Calendar to optimize your content marketing strategy, and check out our list of Best Free Content Calendar Templates to plan, organize & execute your content marketing strategy.
7. Showcase your knowledge
Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.
People generally don’t share their knowledge as they’re afraid of giving out valuable information. Your approach should be the other way round. Give away so much useful information in every post that people wonder, “If just one blog post is so useful, I don’t want to miss out on the rest”. This will entice them to subscribe to your newsletter.
8. Give it time
Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.
It takes at least 6-9 months to grow your blog so be patient and don’t give up. Most people quit after 1-3 months and their blog never takes off. The key is to make a list of questions that your users are asking and write posts that provide actionable answers.
9. Write in your own voice – Be Yourself
Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.
Chris provides a really useful and unique blogging tip. Many bloggers try to emulate popular blogs like Mashable or HubSpot and end up getting disappointed. Use your own voice and writing style. There are so many blogs out there that it’s difficult to stand out. Your voice will help your blog be unique and memorable. Don’t create yet another Mashable or HubSpot.
10. Make it worth linking to
One thing I always try to keep in mind before publishing a post is would anyone want to “cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it “citable” on the web.
Gregory from HelpScout points out the trick to building backlinks. Backlinks are really important to bring in high quality targeted audiences through referrals, as well as boost domain authority and improve search ranking. The key is to produce something original or really useful so that people have no way but to reference it in their tweets, blog articles, emails and even social media posts.
11. Build Your Email List before you even begin selling
Start building your email list from day one. Even if you don’t plan on selling anything, having an email list allows you to promote your blog content to your audience directly without worrying about search rankings, Facebook EdgeRank, or other online roadblocks in communications.
This is another great blogging tip by the well-known blogger Kristi Hines. Many people build their product or service and then go out to sell it. Without an audience, it’s very difficult to get early traction. It’s essential to build an email list for your blog. An email list ensures that you have paying customers from day one. You can send an email blast to communicate with them, or promote your products and services
You can also use Exit Intent Popups on your website to build email list.
Learn how to monitor your blog performance using Custom Google Analytics Dashboard. Find out most popular blog posts, visitor traffic from each source, top performing keywords and more.
If you have any blogging tips that helped you grow your blog, please share them as comments.