10 Best Social Media Monitoring Tools to Grow Your Business

social media monitoring tools

Social Media Monitoring is one of the most important aspects of a successful Social Media Marketing Strategy. It enables you to listen in to what your audience is saying about you, your competitors and even your industry, for that matter. Social Media Listening allows you to understand your target audience better – what they like, their interests and pain points – and optimize your social marketing. Here are 10 Best Free Social Media Monitoring Tools you can use to track the performance of your social media marketing campaigns and monitor the latest conversations on your social media accounts & profiles.


10 Best Social Media Monitoring Tools to Grow your Business


1. HootSuite

HootSuite is one of the best free social media monitoring tools that allows you to connect and monitor your social media accounts on popular social media platforms like Facebook, Twitter, LinkedIn and Google+, from a single web-based real-time online dashboard.

HootSuite aggregates your news feeds from various social media platforms and displays it in a neat real-time screen that you can also use to share articles, send & respond to messages. It even provides a robust social media reporting and analytics module that enables you to track the reach and engagement of your social media updates. You can also use HootSuite to schedule social updates and send weekly reports to your team.

hootsuite social media monitoring tool


You can also read how to Schedule Posts on Facebook, and check out our list of Best Social Media Scheduling Tools.


2. Followerwonk

Followerwonk is an amazing social media monitoring software for Twitter that allows you to monitor, analyze and optimize your Twitter presence. It enables you to find influencers, search twitter bios, and even analyze fans by location, number of followers, authority and more. So it’s a great tool for Twitter outreach campaigns. Followerwonk even allows you to compare your social graph with your competitors, or industry leaders.

followerwonk twitter listening tool


You can also read how to do Social Media Audit of your Social Marketing Strategy & Channels, and our list of Best Twitter Hashtag Analytics Tools to find the best hashtags for your social marketing campaigns.


3. SumAll

SumAll is another awesome social media monitoring platform that allows you to connect to your major social media profiles and track key social media metrics in real-time dashboard. It’s basically an online dashboard software that allows you to connect & monitor an extensive list of metrics about your social media accounts. SumAll even sends a daily email that provides a high-level overview of all the key social media metrics, so you can quickly respond to urgent issues.

sumall social listening tool


Here’s our 9 Best Social Media Optimization Techniques to help improve your Social Media Marketing.


4. TweetReach

TweetReach is a great social media monitoring tool that enables you to track the reach of your tweets. It allows you to create tweet analytics report based on hashtags, username or keywords, which contains key social media metrics such a reach, exposure, top contributors, most retweeted tweets and twitter activity. It’s a great tool to find influencers in your industry and target the right audience on Twitter.

tweet-reach-social media monitoring tool


You can also read 12 Ways to Increase Twitter Engagement & Reach for your business.


5. Klout

Klout is a powerful social listening platform that allows you to connect your various social media accounts and calculates a Klout Score that’s supposed to be an indication of your social media influence. There are some who doubt the credibility & accuracy of Klout Score. Nevertheless, it’s a great tool to monitor your social media presence. You can use your Klout Score to optimize your posts to suite the interests of your target audience and improve engagement.

klout social media analytics platform


6. SocialMention

SocialMention is a popular free social listening tool that allows you to search for any keyword, hashtags or phrases from more than 100 social media websites. It provides in-depth analysis by measuring influence using strength, passion, sentiment and reach. It also lists the top keywords, sources, hashtags and users around your search keyword. It’s one of the best free social media monitoring tools we’ve come across and use it extensively.

SocialMention social media listening tool


You can also read our list of 5 Best Twitter Hashtag Tracking Tools to monitor and analyze most popular hashtags for your tweets.


7. Twazzup

Twazzup is a simple Twitter monitoring tool for beginners. All you need to do is sign in with Twitter and it will automatically generate real-time updates about most active influencers, most retweeted tweets, images and links, and also the top 10 keywords relevant to your search.

twazzup social media monitoring software


8. SimplyMeasured

Simply Measured is a powerful social media listening tool that allows you to monitor social conversations from a wide range of social media platforms and even create free social media reports for Instagram, Facebook, Twitter, Google Plus and even Vine. Although SimplyMeasured is a paid tool, their free social media analytics report is very useful too.

SimplyMeasured helps you easily analyze the performance of your content, your competitors and social media pages on various social media platforms.

simply measured social media monitoring companies


You can also read our list of Best Free Facebook Analytics Tools to improve your Facebook Marketing Strategy.


9. TweetDeck

TweetDeck is another awesome Twitter Monitoring Tool for beginners that enables you to track tweets, messages and other interactions across multiple Twitter accounts, from one place. You can also schedule tweets, reply to messages and track hashtags using TweetDeck. It’s available as a web-based app, chrome app and a mac app.

tweetdeck social media monitoring tool


You can also read how to create social media calendar to plan your social marketing activities.


10. Mention

Mention is a robust social media monitoring tool that provides comprehensive social listening features by monitoring millions of websites, online publications and social media platforms in more than 42 languages to help you track of all your brand mentions on any website, social networks, news sites, blogs and even forums.

It even provides powerful team management features that allows you to assign tasks, track team’s actions and share alerts. You can easily generate reports about your brand mentions, by source or language for a specified time period that you select.

They provide a 14-day free trial.

mention social media listening tool


Check out our list of Best Social Media Monitoring Companies and Free Social Listening Tools for your Business



Social media monitoring tools automate quite a bit of tasks involved in managing your social media profiles. With so many social networks, it can be really overwhelming to manually log into each account to see what’s happening. Luckily, there are plenty of social media monitoring tools (paid & free) available that allow you to easily monitor social media activity across various platforms, from one place. The key is to evaluate each social listening tool to see if it fits your requirements. In any case, you should avoid managing your social media accounts individually, and definitely use a social media monitoring tool to be save a lot of time, boost productivity and beat your competition. Otherwise, you’ll simply waste time logging in & out of social networks all day.


Which is your favorite social media monitoring tool?

About Sreeram Sreenivasan

Sreeram Sreenivasan has worked with various Fortune 500 Companies in areas of Business Growth, Sales & Marketing Strategy. He’s the Founder of Ubiq BI, a cloud-based BI Platform for SMBs & Enterprises.