Social Media Analytics Tools make it easy to track the performance of your social media marketing campaigns, understand their impact & ROI and help you identify new growth opportunities.
Although Social Media Marketing is a great way to build brand awareness, grow your audience and engage with them, if you don’t measure and analyze the impact of your Social Media Marketing Campaigns, you won’t know what’s working and what isn’t.
Here are 10 Best Free Social Media Analytics Tools that you can use to optimize your Social Media Marketing Strategy.
10 Best Free Social Media Analytics Tools
Buffer is an amazing Social Media Management Tool that makes it easy to schedule posts & updates on major social media platforms like Facebook, Twitter, LinkedIn, Google Plus. Their free plan allows you to connect 1 profile for each social media network and schedule up to 10 posts a day. Buffer also provides rich social media analytics tool that provides information about the reach and engagement of your posts. It also highlights top posts & tweets using popups, when an update performs above average.
Followerwonk is a great Free Social Media Analytics Tool for Twitter, that allows you to simply enter a username and analyze the users they follow, as well as analyze their followers. It provides detailed social media analytics report for Twitter by breaking down the activity of your followers, and showing stats like when your followers are online and when you typically post. Followerwonk even categorizes your followers by activity, social authority, total tweets, and follower count so you can create customized Twitter marketing campaigns to target your audience more precisely.
You can also check out our list of Best Twitter Hashtag Analytics Tools to find the best hashtags for your social marketing campaigns, and track the latest tweets & posts around them. Also, read 12 Ways to Increase Twitter Engagement for your business.
ViralWoot is an awesome Social Media Management Tool for Pinterest that provides tons of features. With ViralWoot, you can schedule pins, promote pins and even gain new followers on Pinterest. It also provides an amazing free social media analytics software that gives you helpful insights and social media metrics. Their free plan provides a social media analytics report that shows basic account metrics (boards, followers, pins, etc) and interesting Pinterest stats like Pinfluence, reach, engagement and activity scores. It even tells you how to increase those social media metrics. Paid users get even more comprehensive social media analytics such as the best day of week and time of day to post pins, and the best performing colors.
4. Google Analytics
Google Analytics is a Free Web Analytics Tool that provides all kinds of analytics for your website, including Social Media Analytics. It enables you to even track referral traffic from various social media platforms to your website, due to your social media marketing campaigns and monitor key social media metrics such as time on site, conversion rates, and more. Just log in to Google Analytics and go to Acquisition > Social > Overview on the left side of your screen, to see how many visits your site gets from the major social media networks. You can even create goals and set up funnels to track visitor activity and measure conversions due to Social Media traffic.
Quintly is a great Social Media Analytics Platform that allows you to track key social media metrics for your marketing campaigns, as well as perform competitor benchmarking. Their free plan provides social media analytics for up to 3 Facebook Pages, including key social media stats such as engagement, likes, shares, and comments. It also shows you trends about follower growth for your Facebook Business Pages. If you add multiple pages, it will show you how they perform compared to each other.
Cyfe is another amazing Free Social Media Analytics Tool that provides at-a-glance view of all your social media marketing campaigns and metrics using real-time online dashboards. You can connect Cyfe to all major social networks like Facebook, Twitter, LinkedIn and more, and pull in all the key metrics required to analyze the performance of your social media marketing campaigns. It even allows you to connect to other marketing tools such as Google Analytics, Moz, and InfusionSoft.
You can also read our Social Media Optimization Techniques to drive more visitors to your website.
Tailwind is a social media marketing solution for Pinterest and Instagram that enables you to schedule posts, monitor conversations, and analyze campaign performance. For Pinterest, it provides social media analytics about the number of pins that refer to your domain, number of followers for your boards and potential impression for each post. For Instagram, it provides basic social media metrics such as followers, number of posts, comments and likes.
Keyhole is a Social Media Analytics Platform that provides a free preview of its powerful analytics service which allows you to track hashtags, keywords and accounts. For keywords & hashtags, it provides really useful social media metrics such as reach, number of shares, top performing posts, and more. For accounts, it allows you to track your own account’s (or your competitor’s account) engagement on major social networks like Facebook, Instagram and Twitter.
You can also read our list of 5 Best Twitter Hashtag Tracking Tools to monitor and analyze most popular hashtags for your tweets.
Klout is a powerful social media analytics platform that analyzes your pages and profiles on major social media platforms and creates a Klout Score from 0 to 100 that indicates your influence on social media. It also recommends high quality and engaging content, that you can share with your target audience on various social networks to increase your Klout Score.
Here’s our list of Best Content Curation Tools you can use to find great content and share them with your audience.
Audiense is a really useful social media analytics tool that analyzes your Twitter profile and provides tons of insights about your followers, their interests, demographics, and influence. If you have less than 5000 followers + following, then you get a free analysis of your Twitter profile. You can also use this social media analytics software to find the optimal time to tweet, as well as manage Twitter contacts.
You can also read how to create social media calendar to plan your social marketing activities.
Hopefully these Social Media Analytics Tools will help you monitor, analyze & optimize the performance of your Social Media Campaigns quickly. Although Social Media Marketing is a powerful way to amplify your reach and engage with your audience better, without the right social media analytics tools in your arsenal, you’re likely to fly blind with your social media marketing strategy. Sure, you’l get a few likes and shares. But are you targeting the right people? Are people reading your posts or simply sharing them without even reading your content? Social media analytics Tools can help you answer such questions, and optimize your social media marketing campaign. The key is to make a list of information and metrics you need to measure campaign performance, and evaluate these tools to check if they provide what you’re looking for.
Do you use any of the above social media analytics tools? Please share your experience as comments
If you’d like to recommend any other tool, that’s welcome too.